The Derma Co, an active ingredients backed skincare brand launched in 2020, under the house of Honasa Consumer Limited, announced that it has achieved a milestone of Rs 30 crore monthly revenue in just 41 months of its inception. This sums up to Rs 350 crore + ARR. The brand has outpaced Mamaearth which is the flagship brand from Honasa.
The Derma Co is a brand providing solutions for skin and hair conditions crafted using active ingredients targeted to heal diverse concerns like active acne, acne marks, pigmentation, dull skin, ageing, hair loss, dandruff, and more. The brand sells through digital and retail touchpoints and, also retails across leading e-commerce marketplaces and select modern trade partner outlets.
“The Derma Co was conceived with an aim to democratize the segment of active ingredients based skincare and make it easily accessible to consumers. Hence, we crafted The Derma Co. with clinically tested products in safe formulations using active ingredients to help consumers solve skin concerns. Being the second brand from our house, we deployed the playbooks that were created from our learnings from Mamaearth’s journey,” said Varun Alagh, Co-Founder, Chairman & Chief Executive Officer, Honasa Consumer Limited.
“Through the incubation and scale up phase, we realized that we have established repeatable playbooks that helped us reach milestones faster than Mamaearth. This milestone achieved by The Derma Co has reinforced our belief in our playbooks and we will continue to deploy our learnings across the portfolio brands of Honasa Consumer,” he added.
Honasa Consumer Limited is a house of brands with a digital-first approach creating the beauty and personal care organisation of the future. Built on a consumer-insights led innovation and channel approach, the company has built an in-house portfolio of digital-first consumer brands like Mamaearth, The Derma Co., Aqualogica, and Ayuga. Apart from the owned brand, they have acquired stakes in BBlunt and Dr. Sheth’s.