IIM Bombay’s team wins Cummins India’s competition Redefine 2023

This year’s edition of the annual competition was on the theme of ‘Unlocking the Power of Digitalization in the Aftermarket’ which saw participation from over 3,752 students across 938 teams representing 18 of the country’s premier B-schools.

Redefine 2023

American engine maker Cummins India has announced the winners of its flagship B-school case study competition – Redefine 2023.

Team Vision from the Indian Institute of Management, Mumbai (IIM Bombay) emerged as the competition champion clinching the coveted trophy and cash prize. Team Comeback from SP Jain Institute of Management and Research, Mumbai earned the runner-up award. Both winning teams will also be enrolled in an enriching mentorship program with the Cummins India leadership.

The six shortlisted teams who participated in the grand finale included:

  • Hellios from the Indian Institute of Management (IIM), Lucknow
  • The Benchwarmers from Symbiosis Centre for Management and Human Resource Development, Pune
  • Vision from IIM, Mumbai
  • Synergy from Narsee Monjee Institute of Management Studies (NMIMS), Mumbai
  • Inquisitors from NMIMS, Mumbai
  • Comeback from SP Jain Institute of Management and Research, Mumbai

This year’s edition of the annual competition was on the theme of ‘Unlocking the Power of Digitalization in the Aftermarket’ which saw participation from over 3,752 students across 938 teams representing 18 of the country’s premier B-schools.

Following rigorous evaluation rounds, 6 finalist teams were selected and flown to Pune to partake in the two-day grand finale. The event featured enriching leadership talks and networking opportunities, exclusive tours of the Cummins Technical Centre India and the Kothrud Engine Plant and culminated with the jury evaluation round hosted at Cummins India Office Campus (IOC).

At the grand finale ceremony, the finalists presented their solutions to a panel of jury members from Cummins India that included Anupama Kaul, Human Resources Leader; Subramanian Chidambaran, Strategy Leader; and Vivek Malapati, Vice-President, Distribution Business Unit and New and Recon Parts Organization.

Anupama Kaul, HR Leader, Cummins India said, “My heartiest congratulations to all winners, finalists, and participants for their outstanding contributions, which have once again made Redefine a resounding success for the seventh consecutive year. Redefine, is designed to encourage students to tackle real-world business challenges with creativity and forward-thinking solutions. This annual event is a testament to Cummins India’s rich history of nurturing young minds and fostering a growth mindset.”

Subramanian Chidambaran, Strategy Leader, Cummins India said, “Redefine is aimed at presenting complex business scenarios to aspiring business leaders, stimulating their intellect to solve real-world challenges with a blend of creativity and acumen. Year after year, Redefine provides us with the invaluable opportunity to engage with the brightest minds and the future stars of the business world. Their innovative thinking and visionary solutions consistently serve as a wellspring of inspiration for us. The winning teams of Redefine 2023 demonstrated not only analytical skills, but also strategic thinking, and an exceptional ability to present their solutions with clarity and persuasion.”

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This article was first uploaded on November twenty-two, twenty twenty-three, at forty-nine minutes past eight in the morning.
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