Leading tyre maker Ceat, a RPG Group company has been selected as the official sponsor of this year’s Indian Premiere League (IPL) 2024.
The company plans to spend Rs 240 crore over a period of five years towards the same.
The Board of Control of Cricket in India (BCCI), the apex body representing the cricketing sport in the country has sold four sponsorship slots till now for IPL 2024 for a total of Rs 1,485 crore.
In addition to Ceat, My11Circle, RuPay and Angel One are the other three companies who have invested in the event.
IPL 2024 season is set to begin on March 22, 2024 till April 7, 2024. A total of 21 matches will be played during the course of the two weeks. The event will be spread across 10 cities, with each team playing a minimum of three matches.
