Demand for software-based products is surging in emerging markets, especially in regions like India, West Asia and Africa driven by digital transformation initiatives across sectors such as government, financial services and enterprises, Rajiv Shesh, chief revenue officer of HCLSoftware, told FE. “In West Asia and Africa, there is a notable demand in commerce as these governments are building infrastructure to establish themselves as hubs for trade,” Shesh said. He highlighted that digital initiatives aimed at improving business engagement and government-to-customer services are also contributing to this rising demand. Similarly, in India, investments are increasing as the market presents high-scale and complex requirements, particularly in the banking and government sectors.
“India epitomises the scale and complexity we aim to address. We are seeing strong traction, especially in government and financial services. For instance, a major bank in India uses our MarTech solution to personalise services for its vast customer base of 500 million,” he said.HCLSoftware has been restructuring its market approach to better tap into these opportunities. It recently carved out separate regions for India, as well as West Asia and Africa, to focus on tailored strategies for these high-growth areas.“We separated India from the broader Asia-Pacific focus and did the same for West Asia and Africa, pulling them out of our EMEA region,” Shesh said.Further, global capability centres (GCCs) in India have become pivotal, aiding in expanding its reach within the local market.
“We have strengthened our teams and are investing heavily in the Indian market, seeing substantial opportunities driven by digital initiatives across sectors,” Shesh said.As a result, HCLSoftware has been investing significantly in R&D to drive innovation and support its growth strategy in emerging markets.
