Page 626 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

The hearing was over dueling requests for summary judgment, as each party tried to persuade US District Judge Paul Engelmayer to come down on its side without a trial.

AT&T asks judge to throw out SEC suit over disclosures to analysts

In the suit, filed in March 2021, the US Securities and Exchange Commission accuses the company and employees of disclosing…

By Bloomberg

July 7, 2022 13:05 IST

This series focuses on success stories from different walks of life

boAt announces partnership with IVM Podcasts

A seven-episode video series podcast will be launched as part of the partnership

By BrandWagon Online

July 7, 2022 11:45 IST

How to make the consumer click via influencer marketing

The burning question that the entire 900 crore influencer ecosystem (India) is trying to answer

July 7, 2022 09:58 IST

R K Swamy will buy out BBDO’s stake in the joint entity while BBDO will buy out R K Swamy’s stake in BBDO India

After 37 long years, RK Swamy, BBDO go separate ways

Split necessitated by ‘strategic reasons’

July 7, 2022 08:25 IST

With this announcement, the Good Glamm Group also confirms that it is in the last stage for the acquisition of social commerce company Bulbul, founded by Sachin Bhatia.

The Good Glamm Group announces international division

The international division is being led by FMCG industry veteran Asad Raza Khan who has been appointed global commercial officer,…

By BrandWagon Online

July 6, 2022 19:52 IST

Reliance Retail partners with Gap Inc to bring fashion brand Gap to India

Reliance Retail will introduce Gap’s latest fashion offerings to Indian consumers through a mix of exclusive brand stores, multi-brand store…

By BrandWagon Online

July 6, 2022 18:32 IST

Sony YAY! will be accessible to the subscribers of unifi TV under the Varnam Plus Pack and the Ultimate Pack

Sony YAY! launches in Malaysia in Tamil

Sony YAY! is expected to tap into the prominent Tamil-speaking population of the region which comprises a total of 1.8…

By BrandWagon Online

July 6, 2022 17:24 IST

KLM, which says it has invested millions of euros in a more sustainable fleet and is working towards the industry goal of net zero carbon emissions by 2050.

Dutch airline KLM sued over ‘greenwashing’ ads

Campaigners want to stop KLM’s ‘Fly Responsibly’ adverts, alleging they violate the Dutch implementation of the EU’s Unfair Consumer Practices…

By Reuters

July 6, 2022 16:42 IST

Together, YNC and Rahane plan to establish Cricket Scholarship Foundation in the future

Ajinkya Rahane invests in You Need Contents

Ajinkya Rahane had previously been the brand ambassador for Cricket Pang since 2021

By BrandWagon Online

July 6, 2022 15:03 IST

She has previously led the personal care portfolio for the GoodGlamm group and was the global head of category, hair colour, hygiene for Godrej Consumer Products Limited.

WOW Skin Science ropes in Priti Rajput as vice president, marketing

Rajput’s core responsibilities will entail strategising and leading communication campaigns to drive brand goals across topline and bottom-line for the…

By BrandWagon Online

July 6, 2022 15:02 IST

The pre-seed funding round was led by Chiratae Ventures & 9Unicorns with participation from Anthill Ventures & AI-led video-editing company, VideoVerse

Lightbulb.ai raises $1.5 million in pre-seed funding round

The funds raised will be deployed towards strengthening the product, building out a engineering and sales team and facilitating an…

By BrandWagon Online

July 6, 2022 13:58 IST

Through this association, Karara Ceramics aims to showcase its expertise, originality, versatility, and creative dominance in their respective fields

DigiStreet Media bags digital mandate for Karara Ceramics

The agency will manage the extensive external communications for business operations and services offered by the brand

By BrandWagon Online

July 6, 2022 13:50 IST

Under the deal announced Wednesday, Amazon will receive warrants representing 2% of Grubhub's shares, and an additional 13% conditional on the deal bringing Grubhub enough customers.

Amazon takes stake in Just Eat’s Grubhub to give Prime members access

The deal is a major relief for Just Eat, whose shares have fallen 70% this year

By Reuters

July 6, 2022 13:09 IST

Tithi Ghosh appointed as president and head of office, Ogilvy Bengaluru

Ghosh replaces Ram Moorthi who has decided to move on from the organisation

By BrandWagon Online

July 6, 2022 12:48 IST

As per the company, two years of the pandemic have brought a fundamental transformation in working dynamics for everyone.

DailyObjects launches social media campaign #FromTheDesk

DailyObjects will be running a series of videos and posts on its social media channels including Facebook, Instagram, Twitter, and…

By BrandWagon Online

July 6, 2022 12:17 IST

Late last month, Twitter was warned by the IT ministry of criminal proceedings if it did not comply with some orders.

Twitter seeks judicial review of Indian orders to take down content

The Indian government has previously said that big social media firms, including Twitter, have not complied with removal requests, despite…

By Reuters

July 6, 2022 11:04 IST

LinkedIn is an important platform for Quest Global in terms of connecting with relevant customers.

Quest Global to clock a billion dollars in revenue by 2025; plans to focus on healthcare and medical devices vertical

The company has recently undergone a rebranding exercise to mark 25 years of operations

By Smriti Mishra

Updated: July 6, 2022 10:14 IST

As per the company, Zenith won this business on the back of its integrated, differentiated approach to planning and suite of proprietary multi-channel tools.

Zenith India bags media mandate of Eureka Forbes

As per the mandate, Zenith will handle the entire gamut of integrated media-planning, buying and implementation, which includes performance marketing,…

By BrandWagon Online

July 6, 2022 09:31 IST

Page 626 of Brand Wagon

BrandWagon Adtalk with NetSetGo Media’s Abhishek Tiwari Premium Story

Chai pe Charcha with BrandWagon Premium Story

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India’s booming Esports market: Gamers spend more as brands eye lucrative opportunities Premium Story

Will the move towards first-party data up the game for walled gardens? Premium Story