Page 616 of Brand Wagon

From shampoo sachets to microtransactions in online gaming; how gamers prefer to spend less but frequently Premium Story

Brands are now developing AR experiences that allow users to unlock hidden content by scanning products or logos, which fosters a more engaging and memorable interaction. (Image Credits: Freepik)

Augmented Reality + advertising = wonders?

This collaboration will significantly boost our mission to revolutionize the at-home beauty experience across India.” Mayank Arya, co-founder and CEO, YesMadam, said. (Image Credits: Instagram)

YesMadam join hands with Shraddha Kapoor for its new campaign

According to Statista, marketers are putting as much as 50% of their media budget into programmatic advertising. (Image Credits: Freepik)

Trends in programmatic advertising that you should know

IPL turns decacorn as brand value skyrockets to $10.7 bn

Disney+ Hotstar’s Sajith Sivanandan on how 2023 has been a defining chapter Premium Story

Chandrayaan live to memes, YouTube creators made India laugh, cry, and game in 2023

Audible rolls out brand campaign ‘Sunke Toh Dekho’; invites listeners to explore the world of audio storytelling

LehLah unveils its latest campaign featuring actor Athiya Shetty

Prime Video launches its anime channel ‘Anime Times’

Loco secures live broadcasting rights for KRAFTON’s BATTLEGROUNDS MOBILE INDIA PRO SERIES 2023 finale

Publicis Worldwide India ropes in Nidhi Sinha as VP of planning and strategy

89% of Indian business leaders embrace AI for visual content creation, reports Canva

Mandate 2024: Impassioned voices, loud noises, marketing lessons therein

Skin in the game

Is self-regulation enough?

Regulatory clarity, GST resolution top gaming firms’ wish list for new govt

Advertising

As creatives we must distill the most authentic, relevant and distinctive attributes to build epic brands with epic work

Goafest 2024 unveils the festival theme ‘The Age of Adaptability’

itel India unveils its World Cup campaign

BrandWagon AdTalk with Mphasis’ Veda Iyer Premium Story

A snippet from the report. (Image Credits: Bain & Company)

Fashion accounts for as much as 80% of the $130 billion lifestyle market, reveals Bain & Company report

Afforest Green Beauty unveils jackfruit skincare range

Curativity unveils new leadership team; appoints Aarti Srinivasan and Neha M Dhanani

NCLT reverses approval of Zee-Sony merger, recalls August 2023 order

Musk’s X Corp loses lawsuit against Israeli data-scraping company

Wondrlab hires Ritika Malhotra as its head of digital

For Gaurav Agarwal, co-founder, Gamezop, gamers are the most diverse group on the internet

Marketing dollars will chase casual gamers

Digital Marketing

Martech

The campaign is created and produced by Lintas C:EX

Kinara Capital launches #JadejaBatsForKinara campaign featuring Ravindra Jadeja

The company aims to expand awareness of myKinara App though its latest campaign

By BrandWagon Online

July 21, 2022 13:28 IST

The film portrays Mandanna as the protagonist showcasing struggle of a girl with modern-day issues such as sleep deprivation due to lifestyle changes, stress due to achieving work-life balance, and exposure of the skin to increasing pollution.

D2C brand Plum unveils ad film with brand ambassador Rashmika Mandanna

The film has been conceptualised by Famous Innovations

By BrandWagon Online

July 21, 2022 11:34 IST

Lizol All in 1 topped among the exclusive brands followed by Myntra.Com.

TV ad volumes soared two folds in May’22 compared to May’20: TAM AdEx

Reckitt Benckiser, HUL and Brooke Bond Lipton were the top three advertisers during both May’22 and May’21

By BrandWagon Online

July 21, 2022 09:50 IST

The new league will be run by Cricket South Africa in partnership with television broadcaster SuperSport.

Going Global: Indian Premier League Teams Win All Franchises In South Africa

IPL team owners score a `six’ in SA’s T20 league

July 21, 2022 08:28 IST

Prior to joining Conrad, she was spearheading marketing communications and PR as a cluster director for IHCL (Taj) Hotels in Hyderabad.

Shantla Jain joins Conrad Bengaluru as director of marketing

Jain will oversee the development and implementation of comprehensive marketing campaigns, establishing brand associations, and managing media and PR activations

By BrandWagon Online

July 20, 2022 19:28 IST

AVGC promotion task force has been entrusted with the task to facilitate skilling initiatives, promotion and market development activities to extend the global reach of the Indian AVGC industry

Govt looks to promote ease of doing business for online gaming platforms

Minister of state for electronics and IT Rajeev Chandrasekhar in a written reply to the Lok Sabha said that according…

By PTI

Updated: July 20, 2022 19:10 IST

Kurosawa will be based on Deep Learning and Natural Language Processing.

IIT Bombay collaborates with Eros Investments to develop Kurosawa, an AI based script generating tool

Kurosawa is an attempt to empower the entertainment industry with technology to generate a full-length feature film script.

By FE Education

Updated: July 21, 2022 10:48 IST

Reliance Industries claims to have played a crucial role in evolving the sports ecosystem through ownership of cricket franchises, football league in India, sports sponsorship, consultancy, and athlete talent management, and bringing in industry best practices.

RIL to acquire franchise in Cricket South Africa’s T20 league

The new franchise will take forward the Mumbai Indians brand and comes close on the heels of acquiring the UAE-based…

By BrandWagon Online

July 20, 2022 17:32 IST

Gupshup operates in India, Latin America, Eastern Europe, Southeast Asia, the Middle East and the United States.

Gupshup names Krishna Tammana as chief technology officer

Previously, Tammana was the CTO of Talend

By BrandWagon Online

July 20, 2022 17:07 IST

Hindware’s consumer appliances business rebrands to Hindware Smart Appliances

Through this, the company aims to build a stronger connection with the consumers, enhance brand recall, and strengthen the market…

By BrandWagon Online

July 20, 2022 15:15 IST

Miholearn rebrands itself to Miho

This changeover by Miho aims to represent the company’s growth and experience-centric growth

By BrandWagon Online

July 20, 2022 14:35 IST

The framework is an innovative, new set of measurement methodologies designed to break down the media value chain and define the necessary data inputs to measure carbon emissions across all five stages of the advertising lifecycle for all formats, channels and markets in accordance with the Greenhouse Gas Protocol’s standards.

GroupM unveils global framework for media decarbonisation

The establishment of a globally scalable approach to carbon measurement is a step GroupM is taking to deliver on its…

By BrandWagon Online

July 20, 2022 13:22 IST

After years of red-hot growth, Netflix's fortunes changed as rivals including Disney, Warner Bros Discovery and Apple Inc invested heavily in their own streaming services.

Netflix soothes Wall Street concerns with customer growth forecast

Netflix lost 1.3 million customers in the United States and Canada in the second quarter, and 770,000 in Europe, the…

By Reuters

July 20, 2022 11:55 IST

Nike took over as MLB's uniform supplier in 2020 and last year added a series of City Connect uniforms.

Major League Baseball moving ahead with uniform ads for 2023

Major League Soccer became the first of the major North American leagues to allow jersey ads in 2007

By Associated Press

July 20, 2022 11:09 IST

Founded in 1999, London-headquartered Cake joined the Havas Group in 2008.

Havas Group India launches sport, culture and entertainment agency, Cake

To lead Cake in India, Havas Group India has appointed Rajika Mittra as managing partner

By BrandWagon Online

July 20, 2022 10:03 IST

Work That Speaks | Ad Reviews | 12 To 18 July 2022

Brands that cut through: Sony India, Amazon Alexa, MPL, Catch, Pepsi Black, Skybags, Omen 16, Brezza, Astral Pipes, SBI Mutual…

July 20, 2022 09:34 IST

The appointment will come into effect from September 5 2022.

Dentsu International appoints Robert Gilby as CEO APAC

Gilby joins dentsu from Nielsen where he is president, APAC

By BrandWagon Online

July 20, 2022 09:03 IST