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ON THE SPOT: ‘The ad puts the regular consumer centre stage’ Surjo Dutt, Chief Creative Officer, FCB India By Akanksha NagarAugust 3, 2022 08:05 IST
38% consumers believe that advertisement influences their purchase decision: Survey At India’s 75th year of Independence, the Consumer Sentiment Survey (CSI) explored the citizen’s view across key facets of the… By BrandWagon OnlineAugust 2, 2022 20:00 IST
Blue Dart re-appoints Balfour Manuel as managing director for another term of five years Blue Dart has strengthened its present Board composition with the induction of Prakash Apte and Padmini Khare Kaicker as independent… By BrandWagon OnlineAugust 2, 2022 19:36 IST
Hyugalife appoints Kevin Solomon and Chaitanya Shah Solomon has been appointed as chief technology officer (CTO) while Shah has been roped in as chief business officer (CBO) By BrandWagon OnlineAugust 2, 2022 19:10 IST
Ogilvy India promotes Ganapathy Balagopalan to deputy chief strategy officer While Balagopalan takes on a national role, he will continue to be the planning head for Mumbai and Kolkata By BrandWagon OnlineAugust 2, 2022 17:28 IST
Titan Eye+ urges consumers to re-think their criteria for eyecare through its latest campaign Titan Eye+ has launched a new integrated campaign with its brand ambassador Ayushmann Khurrana created by Ogilvy. As per the… By BrandWagon OnlineAugust 2, 2022 16:31 IST
Aisshpra Gems and Jewels ropes In Yami Gautam Dhar for its latest ad campaign The new ad campaign ‘Main Pratha Bhi Hoon, Main Pragati Bhi’ aims to represent the progressive Indian women who is… By BrandWagon OnlineUpdated: August 2, 2022 15:23 IST
GOZOOP Group wins social media duties of Spexmojo The mandate was won following a competitive multi-agency pitch and will be managed by the group’s Mumbai office By BrandWagon OnlineAugust 2, 2022 14:40 IST
iProspect India bags digital mandate for Monster.com The agency aims to utilise its proprietary tools and solutions to help the brand achieve its digital marketing objectives via… By BrandWagon OnlineAugust 2, 2022 13:56 IST
flynt.social launches Rapyd Response Program for marketers As per the company, Rapyd Response Program is a strategically devised approach that helps recognise opportunities and further deploy them… By BrandWagon OnlineAugust 2, 2022 13:24 IST
Archies Limited launches ‘Harr Rishtey Mei Dosti’ campaign for Friendship Day Through the campaign, the brand urges people to break the age barriers and extend their friendship beyond age. By BrandWagon OnlineAugust 2, 2022 12:10 IST
Havas Media Group India bags integrated media mandate of Slurrp Farm The mandate includes both offline and digital media duties By BrandWagon OnlineAugust 2, 2022 11:17 IST
BGMI Ban: Gaming industry calls for regulation to stop sudden bans As per industry experts, the government needs to establish comprehensive regulations/guidelines for the gaming sector By Vainavi MahendraAugust 2, 2022 09:58 IST
Sony’s shares drop as gaming business posts a decline in revenue The company’s games business underwhelmed in the April-June quarter with 47.1 million PlayStation 4 and 5 titles sold, down from… By BloombergAugust 2, 2022 09:34 IST
Pinterest surges in rally on users, Elliott as top holder The Wall Street Journal reported Elliott’s stake as 9% on July 15, sending Pinterest stock up 16% By BloombergAugust 2, 2022 08:44 IST
Voot launches the first season of Bigg Boss OTT Kannada Kichcha Sudeep announced the digital exclusive season at the press conference in Bengaluru By BrandWagon OnlineAugust 1, 2022 20:01 IST
Zomato’s net loss stood at Rs 186 crore for Q1 FY23 As per the company’s shareholder’s letter and results, Zomato’s adjusted revenue rose 56% to Rs 1,810 crore in Q1 FY23 By BrandWagon OnlineAugust 1, 2022 19:49 IST
Combonation raises $2 million in pre-seed funding The company intends to utilise the funds mostly for their expansion, including technology and recruitment By BrandWagon OnlineUpdated: August 1, 2022 19:51 IST
