Box-office slowdown! With a slow start will multiplex operator be able to play catch up this year? Premium Story
Hershey’s Kisses rolls out brand campaign ‘Everyday Endearing Moments of Affection’ featuring actor Shraddha Kapoor
KFC parent doubles down on deals as consumers cut spending The company plans to double down on promotional offerings after its quarterly earnings missed estimates on increased costs of ingredients,… By ReutersAugust 4, 2022 09:22 IST
Google defeats lawsuit decrying animal abuse videos on YouTube By allowing the videos on its platform, Google was violating federal law that bars depictions of animal cruelty By BloombergAugust 4, 2022 08:18 IST
QYOU Media to launch a new gaming digital channel Q GAMEX in September Q GAMEX will stream gameplay matches and battlegrounds while taking the viewers through some interesting insights on console/gaming equipment, unboxing… By BrandWagon OnlineAugust 3, 2022 19:53 IST
FieldAssist rolls out marketing campaign for its new brand positioning ‘Proud Partner to Great Brands’ The campaign, driven on the lines of the new positioning, will be extended throughout digital channels By BrandWagon OnlineUpdated: August 9, 2022 15:41 IST
Hindustan Unilever rolls out POND’S D2C webAR game on Vossle Vossle claims that through their webAR, POND’S customers can superimpose digital information directly over the physical environment By BrandWagon OnlineAugust 3, 2022 19:13 IST
India withdraws privacy bill proposal, working on new law The privacy bill was designed to protect Indian citizens and establish a so-called data protection authority, but it had raised By ReutersAugust 3, 2022 18:20 IST
40% consumers feel their subscriptions cater to the viewing needs of the entire family: BIF-CUTS Survey As per the survey, 70% of consumers validate TV as value for money video medium By BrandWagon OnlineAugust 3, 2022 17:31 IST
Finance operations automation platform Bluecopa raises $2.3 million As per the company, the capital raised will be used to enhance the platform’s capabilities, hire talent and grow the… By BrandWagon OnlineAugust 3, 2022 17:01 IST
Alibaba and Tencent face end of an era as sales start to shrink Alibaba’s revenue is projected to slip 1.2% to 203.4 billion yuan ($30.1 billion) for the three months ended June. By BloombergAugust 3, 2022 16:12 IST
Gullak unveils Rishton ki Gullak campaign The film captures the essence of the brother – sister relationship By BrandWagon OnlineAugust 3, 2022 15:36 IST
CaratLane rolls out Raksha Bandhan campaign This campaign is built on the brand’s strategy to identify the more micro reasons or occasions within the larger gifting… By BrandWagon OnlineAugust 3, 2022 14:25 IST
Riyo Herbs announces Sonakshi Sinha as brand ambassador Sinha will be responsible for the brand’s advertising and marketing campaigns By BrandWagon OnlineAugust 3, 2022 13:42 IST
Plum BodyLovin’ brings Ananya Panday on board as brand ambassador The actor will be seen promoting its fragrance category By BrandWagon OnlineAugust 3, 2022 13:19 IST
Nishant Kumar joins Pepperfry as vice president and national head of Studios Kumar will be spearheading the expansion of Pepperfry’s studio footprint across the country By BrandWagon OnlineAugust 3, 2022 12:46 IST
Spotify launches new campaign in four languages With the tagline ‘Mood toh tabhi banega, jab Spotify chalega’, the marketing campaign uses Gen Z situations to show how… By BrandWagon OnlineAugust 3, 2022 11:06 IST
Western Digital takes the digital route to market its latest product; launches new campaign with Darlings’ actor Alia Bhatt The company claims that digital will account for about 65% of the ad spend By Smriti MishraUpdated: August 3, 2022 10:04 IST
Blogger’s Park: Taking metaverse mainstream Brands ought to be cautious while making investments in the metaverse August 3, 2022 08:20 IST
Interview: Venu Nair, MD and CEO, Shoppers Stop ‘House of brands is the way to go’ By Akanksha NagarAugust 3, 2022 08:12 IST
