India’s new episode: Entertainment trend predictions as India steps into its 78th year of independence
Parle Products launches new campaign for Hide & Seek Fills The classroom campaign aims to target the millennial generation who prefers to have snacks on the go By BrandWagon OnlineAugust 5, 2022 11:52 IST
Print advertising recorded three times growth in ad space in May 2022: TAM AdEx SBS Biotech emerged as the biggest spender with 4% share By BrandWagon OnlineUpdated: August 5, 2022 10:02 IST
Xiaomi leads Indian smartphone market with 20 pc share, Samsung in 5G phones in Apr-Jun: Report CMR report estimates that 5G smartphone shipments grew 7 per cent quarter-on-quarter (QoQ) By PTIAugust 5, 2022 09:17 IST
Staying relevant: Weaving a strong brand story The recent comeback announcement by Garden Vareli is testament to the potential the branded saree segment holds By Akanksha NagarAugust 5, 2022 08:27 IST
Women have low representation behind the camera: Report The report studied the representation and participation of women across three major categories – content, marketing and corporate By BrandWagon OnlineAugust 4, 2022 19:55 IST
Infectious Advertising wins the creative duties of multiple Bayer brands The accounts fall under Bayer’s Crop Science Division By BrandWagon OnlineAugust 4, 2022 19:33 IST
Reliance Brands Limited signs a strategic deal with Balenciaga RBL will be Balenciaga’s sole India partner to launch the brand in the country By BrandWagon OnlineAugust 4, 2022 19:18 IST
Digital radio tech adoption can spur radio segment revenue: ICEA-EY Report ICEA Chairman Pankaj Mohindroo said digital technologies would go a long way in widening the network of broadcast infrastructure in… By PTIAugust 4, 2022 18:48 IST
Emami announces Katrina Kaif as brand ambassador for its spice range Mantra’s collaboration with Katrina Kaif is expected to reach out to audiences across age groups with ever-changing taste preferences across… By BrandWagon OnlineAugust 4, 2022 18:26 IST
Indian mobile gamers show higher ATT consent rate than the global average: AppsFlyer Report As per the report, marketers in the gaming category need to devise innovative ways to market, measure, and optimise their… By BrandWagon OnlineAugust 4, 2022 17:03 IST
Shyam Steel launches its new digital campaign The campaign features Olympic medalists Lovlina Borgohain and Manpreet Singh By BrandWagon OnlineAugust 4, 2022 16:07 IST
Center fresh celebrates Fresh Breath Day in its new campaign The company has roped Alaya F and Rohit Saraf in its campaign to break free of stereotypical rules of dating By BrandWagon OnlineAugust 4, 2022 14:57 IST
Blizzard and NetEase scrap mobile game World of Warcraft due to financing dispute The two companies disagreed over terms and ultimately called a halt to the project, which had been kept under wraps By BloombergAugust 4, 2022 14:02 IST
Shemaroo partners with Amagi Shemaroo avails Amagi’s advanced cloud-led solutions to maximise its reach and revenues on free ad-supported streaming TV platforms By BrandWagon OnlineAugust 4, 2022 13:28 IST
Estée Lauder India ropes in Manushi Chhillar as the new face of Advanced Night Repair The campaign will be featured in digital and social platforms across India By BrandWagon OnlineUpdated: August 5, 2022 12:52 IST
Filmakers Raj and DK ink creative partnership deal with Netflix Under their D2R Films banner, Raj and DK will develop and produce their upcoming projects for Netflix By BrandWagon OnlineAugust 4, 2022 11:23 IST
Work That Speaks | Ad Reviews | 31 July to 3 August 2022 Brands that cut through: Bournvita, Spotify, Protinex, Asian Paints, Titan, Sleepyhead, Goibibo, Prabhuji, Sygenta August 4, 2022 10:03 IST
KFC parent doubles down on deals as consumers cut spending The company plans to double down on promotional offerings after its quarterly earnings missed estimates on increased costs of ingredients,… By ReutersAugust 4, 2022 09:22 IST
Meet Alexandr Wang: The 28-year-old hired for 14 billion US dollar by Mark Zukerberg to lead Meta superintelligence labs
