Page 550 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Instead of treating horror as a one-off project, what Conjuring monetised in the interconnected series that formed a universe anchored by the protagonists posing as the anchors of the universe.

A snippet from the ad. (Image Credits: YouTube)

CashKaro launches new campaign ‘Aadat Badlo’

Kareena Kapoor Khan stars in Tirupati Edible Oils’ new campaign

Post-acquisition, GoKwik now supports over 10,000 eCommerce brands, including well-known names like Mamaearth, Mosaic Wellness, Shoppers Stop, and Noise.

GoKwik acquires Shopify app Return Prime to enhance global eCommerce solutions and expand market reach

Rahul Dravid is a former captain and head coach of the Indian cricket team.

Shriram Finance onboards Rahul Dravid as brand ambassador

Fever FM initiates brand revamp campaign

Kohler forays into the kitchen sink market; launches Cairn kitchen sinks

Swiggy appoints Ashwath Swaminathan as chief growth and marketing officer

Licious rolls out campaign ‘Licious Mangaiye, Sunday Manaiye’

ITC Sunrise Spices exhibits ‘Swaad Bihar ka’; announces collaboration with 14 spoken-word artists

Hypothesis partners with Togglehead; brings data-driven approach to marketing campaigns

Revlon ropes in Madelyn Cline as global brand ambassador

Amazon India launches ‘Swachhata Store’; aims to support government’s Swachh Bharat Mission

How Voltas rode the Connected TV wave this General Election

Taxability of online gamers in India: Navigating the evolving landscape

Global revenues in the video game industry to exceed $307 billion by 2027, says Bain & Company

After hours

Limited edition, unlimited appeal

Advertising

47% of marketers used data clean rooms for user targeting, data protection, and regulatory adherence, as per IAB’s ‘State of Data 2023’ survey (Image: Freepik)

Are data clean rooms a ‘secure gateway’ to next-level marketing strategies? Premium Story

Mahindra Finance launches Diwali film ‘Main Sambhaal Lungi’

Campaign Decoded: Excitel ‘Drive Safely’ campaign changing driving behaviour Premium Story

Marketing

Chai pe Charcha with BrandWagon Premium Story

Mixed Route Juice bags 360 advertising, marketing, and digital mandate for Ipas Development Foundation’s Project Vikalp

Joy Personal Care ropes in Shah Rukh Khan as brand ambassador for face wash category

Media

This raises a cheeky question: in our quest for convenience, are we letting our cars do the heavy lifting of our personal lives? (Image Credit: YouTube)

When cars know you better: The emotional intelligence of the Mercedes E-Class campaign

FlowerAura unveils ‘Flowers for Change’ campaign to observe Pride Month

Sony Pictures Entertainment buys cinema chain Alamo Drafthouse Cinema

Gaming

Knocksense is present in Lucknow, Kanpur, Indore, and Ahmedabad

Nitish Mittersain invests in hyperlocal content commerce platform Knocksense

Digital Marketing

Martech

As per AIGF, there is a need for a comprehensive policy environment and an interministerial task force on online gaming

The issue of taxation continues to bite the online gaming industry: AIGF

As per the industry body, the government should roll out its guidelines soon

By Harshika Tripathi

October 14, 2022 10:09 IST

Wipro Consumer Care is seriously looking at the snacking category as an entry point into foods.

Finger foods: Snacking, the healthy way

Assortment & visibility are the growth levers for new D2C players

By Akanksha Nagar

October 14, 2022 09:16 IST

The predilection for brands that stand for a higher purpose than simple profit and loss seems even stronger among the younger consumer cohort.

Will ‘purpose’ finally be the 5th P of marketing?

Buyers prefer brands that think beyond profit

October 14, 2022 09:00 IST

The sale has now been termed Bestival Sale for the last 10 days up to Diwali, extended to the network of over 3,000 SMART stores.

Jiomart’s Bestival sale kicks off today

The sale brings exclusive offers and deals, bank tie-ups and special discounts on Diwali essentials and general merchandise, apparel, beauty…

October 14, 2022 08:43 IST

International buyers are gradually shying away from China after the pandemic. This shift is having a positive impact on India.

Interview: Gautam Singhania, Chairman and MD, Raymond

‘We are on a profitable growth momentum’

Updated: November 1, 2022 16:37 IST

Senatorial campaign spending is expected to exceed $200 million in each of four states: Pennsylvania, Arizona, Georgia and Nevada, according to AdImpact.

Local TV stations in US are cleaning up on political advertising this election season

Estimates by CMAG show broadcasters can expect to take over 50% more than they did four years ago and might…

By Bloomberg

October 13, 2022 19:51 IST

The film starts with the father being angry about going to meet his daughter and her new family.

Acer India celebrates the bond of father-daughter relationship in its new campaign

The campaign is conceptualised by Contract Advertising

By BrandWagon Online

October 13, 2022 19:35 IST

Matrimony.com is a consumer Internet company that manages marquee brands such as BharatMatrimony, CommunityMatrimony and EliteMatrimony.

Matrimony.com rolls out new campaign #BeChoosy

Through the campoaign, the company aims to highlight ‘mutual love and understanding’ as the centre point of every marital relationship

By BrandWagon Online

October 13, 2022 19:25 IST

The mandate was awarded following a multi-agency pitch.

Kreativ Street bags creative mandate for IDP India

The agency will be responsible for ideation and strategy of brand campaigns and events

By BrandWagon Online

October 13, 2022 19:01 IST

Romy Walia has two decades of experience spanning across three continents.

FREED appoints Romy Walia as chief marketing officer

Based in Gurugram, Romy Walia will be working closely with the leadership team to expand the country’s operations in India.

By BrandWagon Online

October 13, 2022 18:27 IST

For Bandhan Bank, key focus areas in the next few years would be diversification of the asset portfolio

Bandhan Bank ropes in Sourav Ganguly as its brand ambassador

As per the company, Ganguly will help amplify the brand message of the bank and endorse the products and services…

By BrandWagon Online

October 13, 2022 17:58 IST

The creatives have been conceptualised by DDB Mudra.

Meta unveils its cross-app brand campaign in India ‘Where can’t we go together’

With the new campaign from Meta, the company plans to share glimpses of stories from India, where young people particularly…

By BrandWagon Online

October 13, 2022 16:41 IST

Healthians brings Rashmika Mandanna on board as its brand ambassador

She will be featured in the company’s mainline campaigns targeted at the southern markets

By BrandWagon Online

October 13, 2022 16:23 IST

Prior to his appointment at Kinnect, he was with Wavemaker as its business director.

Kinnect appoints Varun J Bansal as its associate vice president, media

As per a company statement, Bansal has over 14 years of experience in integrated media planning and strategising, and has…

By BrandWagon Online

Updated: October 13, 2022 15:13 IST

Jha is a seasoned leader with strong management experience across consumer internet and start-up space.

Saurabh Jha joins ACKO as senior vice president, digital marketing

Before joining ACKO, Jha was associated with Housing.com

By BrandWagon Online

October 13, 2022 14:21 IST

The paper calls for greater scrutiny and restraint in permitting descriptive trademarks to brands, and to ensure that such trademarks are not a false representation of the product.

ASCI and K&S Partners highlight brands’ unfair practices of using trademarks in defence of dishonest claims

It has often been noted that businesses register misleading or even deceptive descriptive or laudatory terms, slogans, among others, as…

By BrandWagon Online

October 13, 2022 13:39 IST

It will be a multi-media campaign across print, digital and outdoor.

Apollo’s new campaign celebrates its journey of 39 years

The campaign has been conceptualised by Publicis Health India

By BrandWagon Online

October 13, 2022 12:38 IST

The campaign is conceptualised to avail loans easily during the festive season for up to rupees three lakh.

KreditBee announces its ‘Khushiyon Ka Loan’ campaign to change the perception of loans

According to the company, the campaign is targeted at the Indian middle class across metros and big cities as well…

By BrandWagon Online

October 13, 2022 11:33 IST

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