Brand Wagon Hrithik’s HRX zoomed, but why did Deepika’s 82°E doom? Decoding business of celebrity brands Brand Wagon
FMCG companies to step up advertising, promotion spends With the correction in the prices of some key commodities, there is more headroom for them to concentrate on A&P,… By Kritika AroraDecember 25, 2022 14:00 IST
We are planning to expand our footprint in 2023′ Digital adoption has dramatically gone up. By Shubhra TandonDecember 25, 2022 13:42 IST
BrandWagon Ad Talk with True North Agency’s Nidhi Anand Batra Nykaa is the one brand I admire the most when it comes to using digital marketing well. By Harshika TripathiDecember 25, 2022 13:23 IST
Twitter restores suicide prevention hotlines and safety resources Twitter bans users from encouraging self-harm, though consumer safety groups have criticized the company for allowing posts that they say… By ReutersDecember 25, 2022 11:58 IST
Platinum Evara rolls out its #VeryRareVeryYou campaign According to the company, this content is a part of the larger integrated marketing campaign spanning print, out-of-home (OOH), digital… By BrandWagon OnlineDecember 25, 2022 10:36 IST
Top 5 ad tech trends to watch for in 2023 The changing ad tech landscape comprising of new data privacy norms has made brands rethink their programmatic campaigns and monetisation… December 25, 2022 09:30 IST
A shift away from TV advertising for e-commerce start-ups TV advertising is becoming less effective as more and more people in India are turning to the internet to shop. By GuestDecember 24, 2022 17:04 IST
Chai Pe Charcha with BrandWagon Weekends are spent unwinding with my family and friends. We usually chat, watch movies together and try new cuisines. By Harshika TripathiDecember 24, 2022 14:05 IST
Build customer loyalty this Christmas with QR-based digital loyalty program Digital loyalty plan is credited with changing the face of loyalty management practices that have just begun to popularise across… December 24, 2022 09:30 IST
ZEE rolls out #HarBallBawaal campaign featuring Shah Rukh Khan The campaign film is produced by tiqui-taka and its founder Jigar Fernandes, who was also the director of the film. By BrandWagon OnlineDecember 23, 2022 18:14 IST
Flipkart and PhonePe announce their separation, will continue as part of Walmart The company stated that the post their separation, the entities will continue to operate under the retail brand Walmart By PTIDecember 23, 2022 17:18 IST
Meta settles Cambridge Analytica scandal for $725 million The proposed settlement would resolve a long-running lawsuit prompted by revelations in 2018 that Facebook had allowed Cambridge Analytica to… By ReutersDecember 23, 2022 16:02 IST
Dream11 Super Smash 2022-23 to be exclusively live-streamed on FanCode in India The league will be streamed live on the FanCode mobile app, the TV app available on Android TV, Amazon Fire… By BrandWagon OnlineDecember 23, 2022 14:56 IST
Carry My Pet launches #SweatersAllTheWay Christmas campaign As a part of the campaign, the company claimed that it conducted a drive where its employees donated their old… By BrandWagon OnlineDecember 23, 2022 13:58 IST
Godrej Group launches #BharatKaKisan campaign for National Farmer’s Day The campaign was conceptualised and executed by The Godrej Group’s brand and communications team along with Creativeland Asia. By BrandWagon OnlineDecember 23, 2022 13:05 IST
Multipl rolls out its ‘EMI wala tag’ campaign The advertisements show how Multipl is smarter with the globally new model of spending that it has launched, that is… By BrandWagon OnlineUpdated: December 23, 2022 12:41 IST
Bisleri partners with Gujrat Titans as official hydration partner According to the company, the brand has forged a three-year association, starting with the 2023 cricketing season By BrandWagon OnlineDecember 23, 2022 11:02 IST
Microsoft’s Activision Blizzard deal to benefit gamers, says company Microsoft made the argument to allow the deal to proceed, after FTC commissioners said the merger would hamper competition in… By ReutersDecember 23, 2022 10:00 IST
‘Waste of time, money and effort’: Bengaluru candidate drives 25 km for interview, finds process misleading, walks out
‘Never…’: World’s oldest living person turns 116, credits longevity to THIS rule she’s followed all her life
ChatGPT maker OpenAI starts hiring in India ahead of opening first office: Check job details and more
‘If you don’t like India buying Russian oil, don’t buy from us’: Jaishankar hits back at US over 50% tariffs
