Page 267 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Post work, I spend time with my family and we share our experiences of the day, says Kousgi

After hours with Girish Kousgi, MD & CEO, PNB Housing Finance

“Weekends are for self-rejuvenation, which means I go on long drives and explore new places as it helps enrich my…

By Akanksha Nagar

December 25, 2023 08:28 IST

The campaign has been conceptualised by Leo Burnett- Mumbai

Campaign Decoded: Zivame urges to check yourself Premium Story

Khatija Lokhandwala, head of marketing, Zivame, talks about the campaign

By Yukta Raj

December 25, 2023 08:14 IST

During this festive season, our objective is to celebrate the unique individuality and diversity that enriches our culture

Campaign Decoded: Philips India Personal Health’s #HowIndiaCelebrates Premium Story

Deepali Agarwal, business head, Personal Health, Philips Indian Subcontinent talks to BrandWagon Online about the conceptualisation, thought and more about…

By Yukta Raj

December 24, 2023 18:04 IST

A report by Redseer highlights that this year's festive season will attract more than 140 mn online shoppers, with a 20% increase from last year’s online gross merchandise value

How brands can leverage alternative-financing as marketing capital during the festive season

Leveraging alternative-financing during the festive season can be a smart strategy for brands looking to boost sales, manage cash flow,…

December 24, 2023 16:00 IST

My favourite place to visit in the world is Red Sea, Egypt as it is a place that seems right out of a Sci-Fi movie

Chai pe Charcha with BrandWagon Premium Story

Tamer Kadry ,country general manager, Mars Wrigley India, talks to BrandWagon Online about his weekends, favourite vacation destination and more

By Yukta Raj

December 24, 2023 14:00 IST

In rural areas, mobile marketing and localised events can be powerful tools, while urban markets may benefit from immersive experiences, augmented reality, and social media campaigns

Analysing rural and urban markets: strategic insights for 2024 marketing success

Today, companies are no longer treating the rural market as a clearance ground for their lower-end products but are realising…

December 24, 2023 12:00 IST

Strengthen your e-commerce capabilities to meet the growing demand for online shopping

BrandWagon Adtalk with Turtlemint’s Chandni Mehta Premium Story

Digital platforms offer detailed insights into customer demographics and campaign effectiveness, enabling brands to fine-tune their marketing strategies with less…

By Yukta Raj

December 24, 2023 09:50 IST

ecommerce, exports, online sellers, fdi, foreign direct investment, inventory model, director general of foreign trade, dgft, rbi, dpiit, amazon, flipkart, walmart

Meesho reports 14 crore customers, 80% orders from tier 2-plus markets in 2023

According to data.ai, Meesho was the number one shopping app in India, recording 14.5 crore app downloads in 2023

By BrandWagon Online

December 23, 2023 17:49 IST

Knowledge is power, and in the podcasting realm, data is the king

How to use podcasting as a tool for brand building and thought leadership

According to a 2018 study, a significant 35% surge indicates that podcasting has become the primary source of entertainment, creating…

By Guest

Updated: December 23, 2023 16:45 IST

Chai pe Charcha with BrandWagon Premium Story

Amanpreet Bajaj, general manager- India and Southeast Asia, Hong Kong and Taiwan, Airbnb, talks to BrandWagon Online about his weekends,…

By Saptak Bardhan

December 23, 2023 14:48 IST

Milk production in india, Meat production in india, egg production in india, Animal Husbandry, top news, latest news, business news, commodities news,

D2C Milk Products – A paradigm shift in branding imperatives for the Indian dairy industry

The Indian D2C dairy market is rapidly growing, with a market size of around Rs 1,500 crore as of 2022,…

December 23, 2023 13:07 IST

Byju’s vs BCCI: NCLT to hear case on Jan 17

The BCCI has sought initiation of insolvency proceedings against Byju’s over alleged unpaid dues of Rs 158 crore under their…

By Anees Hussain

December 23, 2023 11:10 IST

Prime members can enjoy popular titles such as SPY×FAMILY, Tokyo Revengers, Mob Psycho and so on for a stiff Rs 899

East takes centre stage

What the anime fandom in India means for marketers

By Geetika Srivastava

December 23, 2023 10:45 IST

BrandWagon AdTalk with Capgemini’s Sarika Naik Premium Story

Sarika Naik, CMO and chairperson, diversity – India, Capgemini talks to BrandWagon Online, about the dos and don’ts of digital…

By Yukta Raj

December 23, 2023 10:02 IST

The initiative will offer a one-stop destination to consumers for easy and seamless access to their favorite South Asian content

ZEE5 Global launches campaign ‘The Great ZEE5 Giveaway’

The company has launched the campaign in association with the online South Asian marketplace in the US, Quicklly

By BrandWagon Online

December 22, 2023 18:01 IST

On the other hand, Bengaluru SG Mavericks, fresh from their victory at the Tennis Premier League Season 5, are a testament to Buffalo Soldiers’ successful branding strategies

Buffalo Soldiers bags creative and social media mandate for SG Sports

The SG Mavericks Kites, set to play at the Meteora World Tennis League (Season 2) in Abu Dhabi, are prepped…

By BrandWagon Online

December 22, 2023 17:00 IST

In addition to the story narratives, ‘Saath By Chance’ underscores the significance of quality conversations, understanding, and open dialogue

JioCinema and Jeevansathi partners to launch ‘Saath By Chance’ show

From chance encounters to enduring connections, the show spotlights the authenticity, love, commitment, and the journey of finding one’s soulmate

By BrandWagon Online

December 22, 2023 16:00 IST

The heart-warming video series by Equitas tells the story of Kamatchi

Equitas SFB rolls out Christmas campaign ‘Circle of Life’ to support farmers

The bank showcases Kamatchi’s perseverance to resurrect his passion towards agriculture ahead of National Farmers Day aka Kisan Diwas

By BrandWagon Online

December 22, 2023 15:06 IST

Page 267 of Brand Wagon

Edible oil prices set to rise as India increases import tariffs ahead of festive season Premium Story

Morningstar is set to exit its commodities and energy data business in India Premium Story

Mamaearth’s parent company Honasa Consumer aims for market leadership in the beauty segment Premium Story

Unease among Coke bottlers over monetisation plan Premium Story

BrandWagon Chai pe Charcha with Winn Foods’ Chandan Polekar Premium Story

Much Ado About Nothing! How martech remains an underutilised technology by marketers Premium Story

Campaign Decoded: Zivame urges to check yourself Premium Story

Campaign Decoded: Philips India Personal Health’s #HowIndiaCelebrates Premium Story

Chai pe Charcha with BrandWagon Premium Story

BrandWagon Adtalk with Turtlemint’s Chandni Mehta Premium Story

Chai pe Charcha with BrandWagon Premium Story

BrandWagon AdTalk with Capgemini’s Sarika Naik Premium Story