India’s E-commerce market to reach $325 billion, consumer spending grows at 8.7%, reveals Deloitte report
Amagi acquires Argoid AI to enhance AI-powered content automation and viewer engagement for OTT platforms
Why CBDT’s guidelines for TDS deduction is roller coaster ride for online gaming companies Premium Story
Fire-Boltt rolls out campaign #GaleTohMil featuring MS Dhoni and MC Stan The campaign is conceptualised and shot by Moonshot By BrandWagon OnlineJanuary 6, 2024 16:03 IST
From gimmick to necessity: Role of sustainability in shaping a brand’s success By prioritising sustainable strategies that align with their values, companies can build a reputation as responsible leaders and gain the… January 6, 2024 14:00 IST
Chai pe Charcha with BrandWagon Premium Story Sukhesh Madaan, CEO, Blaupunkt Audio India talks to BrandWagon Online about his weekends, favourite vacation destination and more By Yukta RajJanuary 6, 2024 12:01 IST
Synthetic media and influencer marketing: A tale of two sides As AI becomes ubiquitous, advertisers grapple with whether to embrace AI-generated content in the form of synthetic media January 6, 2024 09:52 IST
Way2News ropes in Nirmal Karthikeyan as regional sales head – South Karthikeyan will be responsible for strengthening Way2News’ footprint and growth in key south markets By BrandWagon OnlineJanuary 5, 2024 18:24 IST
FUJIFILM launches ad film ‘When Innovation Meets Care’ FUJIFILM India extends its care to the remotest regions, touching lives and weaving stories of hope and transformation By BrandWagon OnlineJanuary 5, 2024 17:21 IST
Shree Cement announces a new brand identity with ‘Bangur’ as the master brand The new Bangur brand identity is anchored on the idea of Build Smart By BrandWagon OnlineJanuary 5, 2024 16:15 IST
OpenAI in talks with publishers to license content OpenAI recently inked a multiyear licensing deal with Politico’s parent company Axel Springer SE for tens of millions of dollars By BloombergJanuary 5, 2024 15:15 IST
Zillion launches Rewards-as-a-Service for brands The company will be targeting to onboard banks and large enterprises, including those with an extensive distribution network By BrandWagon OnlineJanuary 5, 2024 14:15 IST
Tinder unveils brand film ‘You Up’ The campaign is conceptualised by Toaster By BrandWagon OnlineJanuary 5, 2024 13:18 IST
JSW One Homes rolls out new brand film ‘Unforgettable’ The film has been conceptualised by Irani Movietone By BrandWagon OnlineJanuary 5, 2024 12:17 IST
Khazana Jewellery assigns digital mandate to Social Beat The agency’s scope will encompass digital strategy and planning to drive revenue growth by targeting the right audience and scaling… By BrandWagon OnlineJanuary 5, 2024 11:15 IST
A Christmas bonus for the UK’s struggling retailers: Andrea Felsted Britain’s big listed supermarkets, Tesco Plc and J Sainsbury Plc, are also likely to have had a good Christmas, according… By BloombergJanuary 5, 2024 10:15 IST
Telcos’ infra spends rose 59% in 3 years due to OTTs data traffic: COAI Industry estimates revealed a significant rise in data usage per subscriber per month, reaching 18.4 GB in June 2023 compared… By Jatin GroverJanuary 5, 2024 09:06 IST
Slice and rule Domino’s must keep the excitement alive to stay on course By Geetika SrivastavaJanuary 5, 2024 08:40 IST
YearEnder2023: From Barbie to Koffee with Karan, a sneak peek into CGI ads rolled out this year Premium Story Digital marketing as the digital ad spends is forecasted to pick up in 2024 to reach $442.6 billion By Yukta RajJanuary 5, 2024 08:19 IST
TATA AIG rolls out ‘Expect the Expected’ campaign featuring Ranbir Kapoor and Rohit Shetty The campaign is designed with a 360-degree approach, with television being the primary medium By BrandWagon OnlineJanuary 4, 2024 19:00 IST
Organic Tattva onboards Vikas Khanna as ambassador for its organic flour and pulses Beyond endorsing products, this collaboration seeks to educate and empower consumers By BrandWagon OnlineJanuary 4, 2024 18:15 IST
