Diageo’s Varun Koorichh on the company’s foray into the premium alco-bev market with McDowell’s X Range Premium Story
Shark Tank India S4: Anupam Mittal vows to partner with prosthetic limb company founders to help his cousin receive treatment
Tips Music reports 27% profit growth in Q3 FY25, announces interim dividend and expands YouTube reach
Tanishq and de beers team up to educate consumers on natural diamonds amid rising lab-grown demand Premium Story
India’s ICC T20 World Cup received 7 billion views, while ‘moye moye’ videos hit 4.5 billion views in 2024, reveals YouTube
91% of Indian consumers plan festive purchases, with 43% favouring mobile shopping: reveals Glance report
BMW Motorrad launches ‘You win when you ride safe’ campaign In the offline space, OOH Billboards have been deployed to engage with riders on the streets By BrandWagon OnlineUpdated: January 18, 2024 18:20 IST
Lenskart rolls out Glasses Badlo Vibe Badlo ad campaigns featuring Karan Johar and Kiara Advani The tagline ‘Glasses badlo, Vibe badlo’ becomes the central theme that encapsulates the idea that changing your glasses is a… By BrandWagon OnlineJanuary 18, 2024 16:30 IST
Vh1 launches anime segment ‘Vh1 AniNation’; aims to cater anime enthusiasts The company aims to celebrate the cultural tapestry of Japanese anime By BrandWagon OnlineJanuary 18, 2024 15:35 IST
Paisabazaar rolls out new brand film ‘Aawaaz’ The film highlights Paisabazaar’s ‘Paison Se Badhkar’ philosophy, underscoring the brand’s promise to stand by its consumers as a financial… By BrandWagon OnlineJanuary 18, 2024 14:35 IST
JSA appoints Rahul Gossain as new chief strategy and brand officer Before joining JSA, Gossain has served as the head of marketing communications and BD at Cyril Amarchand Mangaldas since August… By BrandWagon OnlineJanuary 18, 2024 13:41 IST
HiveMinds appoints Neha Pandey as VP-growth Neha Pandey is a veteran in strategic alliances, business development, marketing, account management, and team leadership By BrandWagon OnlineJanuary 18, 2024 12:43 IST
Meta’s Sheryl Sandberg to leave board after 12 years Sandberg, 54, joined Facebook in 2008 as number 2 to co-founder Mark Zuckerberg to oversee the fledgling company’s advertising, partnerships,… By BloombergJanuary 18, 2024 11:45 IST
LT Foods rolls out campaign for its DAAWAT Biryani Kit The company offers a selection of three iconic regional variants – Hyderabadi, Kolkata and Lucknowi. By BrandWagon OnlineJanuary 18, 2024 10:39 IST
Orion India ropes in Palak Tiwari as brand ambassador for their snack Turtle Chips The brand launched a new commercial featuring Palak Tiwari for its Korean Spicy Devil flavor of Orion Turtle Chips By BrandWagon OnlineJanuary 18, 2024 09:39 IST
The regional Lala Land! From cinemas to TV, OTT, regional content catches the imagination of viewers Premium Story Regional content caters to more geographies and emotions of consumers, with people watching the shows on regional OTTs with subtitles… By Saptak BardhanJanuary 18, 2024 08:10 IST
FMCG advertising witnesses decline of 6% in July-September 2023 as compared to January-March 2023 in digital reveals TAM report May 2023 had the highest share of ad volumes, approximately 12% whereas February 2023 had the lowest share of ad… By BrandWagon OnlineJanuary 17, 2024 19:53 IST
GST on online gaming – Industry’s compliance a big win for the GST Council According to estimates by EY, the potential GST revenues in the next five years under the new regime is Rs… January 17, 2024 18:21 IST
Pocket FM elevates Lalit Gangwar to VP and country head – US He has been trusted to lead the company’s content operations and revenue growth for the US market By BrandWagon OnlineJanuary 17, 2024 18:00 IST
Infibeam Avenues appoints Rajesh Kumar SA as CEO of Phronetic.AI Before joining Infibeam, Kumar served as the director of Machine learning at Meesho By BrandWagon OnlineJanuary 17, 2024 17:00 IST
BSH Home Appliances unveils revitalised Siemens brand The reshaping of the iconic and the most loved premium brand, Siemens was consciously designed following BSH’s commitment to consumer… By BrandWagon OnlineJanuary 17, 2024 16:00 IST
Hyatt rolls out campaign ‘Perfectly Yours 2.0’ Perfectly Yours 2.0 highlights wedding offerings at Hyatt hotels by focusing on some of the culturally rich events in Indian… By BrandWagon OnlineJanuary 17, 2024 15:02 IST
78% respondents prefer streaming online content on their TVs, says NielsenIQ and Amazon’s study Almost 66% of respondents streamed five hours daily over the weekend, as opposed to less than three hours during the… By BrandWagon OnlineJanuary 17, 2024 14:02 IST
Fibe unveils #BasBahane campaign As part of the campaign, Fibe has collaborated with Swiggy Instamart to deliver ‘Ab Tak Chappan: The Bahana Guide’ By BrandWagon OnlineJanuary 17, 2024 13:00 IST
