Page 251 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Instead of treating horror as a one-off project, what Conjuring monetised in the interconnected series that formed a universe anchored by the protagonists posing as the anchors of the universe.

indē wild secures funding to fuel its Sephora US expansion.

indē wild raises $5M from Unilever Ventures to expand in the US with Sephora

What does a ‘Happy Women’s Day’ really feel like? Van Heusen says…

Popees Baby Care opens 86th store in Kerala, plans 42 more by FY26

nitch’s Women’s Day campaign exposes the harsh reality of online misogyny through a powerful social experiment, making men experience the same harassment women face every day.

The Internet isn’t always kind to women- Snitch’s Women’s Day campaign flips the script

Samantha Prabhu joins Secret Alchemist as co-founder, brand secures $500,000 in seed funding

Brands get ready: 89% of consumers to start holiday shopping early with bigger budgets and shift to online spending, says IAS report

Govt eyes place for ‘Made in India’ brand on global stage

Info Edge founder Sanjeev Bikhchandani on the future of Zomato and the investment scene in India Premium Story

Meta and Australian banks collaborate to combat ‘celeb bait’ scam ads

CNN is not free anymore!

MOM teams up with Kiara Powar and announces campaign to promote healthy snacking

Online gaming firms seek exemptions from DPDP Act’s age-gating norms to protect business models

Danny Gaekwad has an eye for under-valued opportunity Premium Story

Meesho looks to ramp up its branded play over next year Premium Story

Private labels set to reshape instant food delivery Premium Story

BrandWagon Chai pe Charcha with Magnon Group’s Vineet Bajpai Premium Story

Your startup’s growth is stalled – Here’s how to fix your marketing strategy

Advertising

Ad celebrates bonds formed through shared values

On the spot with Ashit Kukian, CEO, Radio City Premium Story

Beyond the ‘cookiepocolypse’: Why advertisers need methods beyond first-party data Premium Story

Father’s Day: A closer look at brand campaigns

Marketing

Rupee, Express Mobility, domestic carmakers, auto, Mercedes-Benz, BMW, Audi, Volvo, Maruti Suzuki, Bajaj Auto

72% of new auto buyers discover brands on Meta apps, reveals Meta-FADA report

MTR’s Prerna Tiku on adapting to modern tastes as it looks to expand market and growth Premium Story

M2P Fintech raises Rs 850 crore, plans IPO in 2-3 years

Media

As we keep reading how every dark cloud has a silver lining, the converse of this too is true. ( AI Image: DALL-E)

The dark side of scarcity marketing

Bengaluru startup Neural Garage expands to Hollywood with AI-powered visual dubbing technology

We support regulation through open dialogues: Google India

Gaming

Ludo King tops the charts in Google’s Play Store as well as Apple’s App Store

Game of the Week: Ludo King

Gaming industry left on a tenterhook as the GST council meet date nears following the 28% GST conundrum Premium Story

Balanced GST regime critical for growth of the gaming industry

Digital Marketing

Zuckerberg demonstrated this technology to a group of reporters late last month from one of the company’s office buildings near Seattle

Meta debuts $1,500 VR headset targeting working professionals

Martech

Advertisers now have access to AI-driven Classification, which measures adjacent posts to an advertiser’s campaign using Multimedia Technology for frame-by-frame analysis

IAS expands AI-driven brand safety and suitability measurement to Meta

Vengalil's extensive experience spans across diverse categories including automobile, fashion, consumer durables, real estate, retail, technology and FMCG

tgthr onboards Rahul Vengalil as CEO and co-founder

As CEO at tgthr, Vengalil will lead client relationships and business across the units

By BrandWagon Online

January 23, 2024 16:10 IST

The campaign aims to motivate Indians to tackle the problem of fatigue prevalent in urban India through energy-giving foods and supplements

Steadfast Nutrition rolls out Republic Day campaign #ThaknaNahiRuknaNahi

The campaign celebrates the resilience of Indians and their progress despite fatigue and other challenges

By BrandWagon Online

January 23, 2024 15:20 IST

Zee shares dropped as low as 208.3 rupees in Mumbai, the worst performer on the S&P BSE 500 Index.

Zee slumps 10% after Sony scraps $10 billion India merger

The planned merger had played a part in helping India’s media stocks outperform the nation’s equity gauges in the past…

By Bloomberg

January 23, 2024 14:30 IST

Balachandran will helm the strategy at TCL to push growth and expansion across India and internationally

The Content Lab onboards Sunil Balachandran as chief business officer

Prior to this, Balachandran has worked as COO at WiseApe

By BrandWagon Online

January 23, 2024 13:25 IST

The collaboration brings an exclusive line-up of Mondelez India’s gift hampers which will be available at Archies stores

Archies partners with Mondelez India for Valentine’s season

The collaboration aims to enhance and expand the reach by offering a range of customised Mondelez India’s gift hampers

By BrandWagon Online

January 23, 2024 12:33 IST

Stuber will stay on as global film chairman at least until the Academy Awards in March to wrap up projects, before departing to produce films and TV shows on his own

Netflix film chief Scott Stuber will leave to start new company

Stuber joined Netflix in 2017, when the company had just started to produce original movies, and expanded output to dozens…

By Bloomberg

January 23, 2024 11:30 IST

Conceptualised by BBH India and built on the idea that the only way through a stalemate in one’s career is by thinking a way forward, upGrad’s ‘Aage ki Socho’ takes a hit on the ‘snoozing’ culture

upGrad’s rolls out #AageKiSocho campaign

Directed by veteran filmmaker, Anupam Mishra and produced by Belief Films, the narrative centers on the positive career outcome and…

By BrandWagon Online

January 23, 2024 10:31 IST

Sony Group, Zee Enterprises Entertainment, financial impropriety, termination letter, merger, deal

Sony puts India’s advertisers in a tight spot

What probably sank the deal was the insistence by Punit Goenka, Zee’s chief executive officer, that he should lead the…

By Bloomberg

January 23, 2024 09:30 IST

Prioritising first-party data, embracing contextual targeting, and fostering direct-to-consumer relationships, brands can defend revenue and unlock new avenues for growth in a privacy-focused market

The data renaissance! How advertisers and martech companies are gearing up for first-party data? Premium Story

Google Chrome held 64.73% share of the browser market in CY23, as per data from Statcounter – a global market…

By Shailja Tiwari

January 23, 2024 08:20 IST

Astrology has witnessed a digital revolution in years

Gen-Z users account for 60.2% of total online astrology users, reveals Astroyogi survey

Zoomers show a preference for chatting with 39.8%, nearly twice as much as opting for phone consultations for Astro consultancy

By BrandWagon Online

January 22, 2024 19:25 IST

The launch marks a pivotal moment in Farmley's commitment to creating snacks that are mindful

Farmley expands product portfolio, launches Munchies

Crafted with the dedication that defines Farmley’s ethos, Munchies are an amalgamation of wholesome and healthy snacking

By BrandWagon Online

January 22, 2024 18:30 IST

The campaign portrays tales of purpose, hope and resilience, resonating with people at different stages of life

Publicis Worldwide India bags integrated creative mandate for Pramerica Life Insurance

As part of the mandate, Publicis Worldwide India has launched a two-part digital campaign ‘This is my Climb’

By BrandWagon Online

January 22, 2024 17:29 IST

The state’s attorney general’s office denounced the calls as misinformation

Benefits of influencer marketing in 2024

The influencer marketing industry was expected to grow to approximately $21.1 billion in 2023, and to reach $69.92 billion by…

January 22, 2024 16:32 IST

ITC Nimyle will be a part of the Hyderabad Pet Fed Festival on 16 and 17 March 2024 at DSL Virtue Mall.

ITC Nimyle collaborates with pet festival ‘Pet Fed’

The partnership with Pet Fed is a milestone in ITC Nimyle’s journey to raise awareness on safe floors for pets…

By BrandWagon Online

January 22, 2024 15:33 IST

LVMH’s valuation could also reflect concerns that its scale means there’s less room to grow and that Dior is decelerating after a remarkable run.

Is it time to break up luxury behemoth LVMH?

LVMH suffers from a conglomerate discount, because not only does it include its two biggest brands, Louis Vuitton and Dior,…

By Bloomberg

January 22, 2024 14:30 IST

Shah Rukh Khan’s Jawan topped the list of top 15 films across India with Rs 734 crore gross box office

Hindi dominates the language box office share with 44%, reveals Ormax box office report

Hindi and Punjabi cinema have grown by more than 50%

By BrandWagon Online

January 22, 2024 13:23 IST

On the day of the inauguration, Mangaldeep plans to install a 'Khushboo Path' within the Temple premises

Mangaldeep by ITC to install ‘Khushboo Path’ near Lord Ram temple in Ayodhya

Two agarbatti stands have also been installed at ‘Ram Ki Phedi’ where devotees can light incense sticks and offer their…

By BrandWagon Online

January 22, 2024 12:30 IST

Haley’s campaign faces questions about whether she can sustain donor and super PAC support if she has a poor performance in New Hampshire, even before South Carolina

Haley plans $4 million ad buy to boost South Carolina bid

Ankney said Haley will make a statement about her South Carolina campaign by advertising in all seven of the state’s…

By Bloomberg

January 22, 2024 11:30 IST

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