Page 186 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Zouk launches “A Bagful of You” campaign with Kriti Sanon, marks IPL 2025 debut

IPL 2025 Points Table: Which team stands where in the latest points tally? Complete orange cap, purple cap stats here

IPL 2025: Ad spend shifts, digital surge, and multi-platform strategies driving 35-50% boost in brand recall

CMF Phone 2 Pro retains modularity with three new accessories including Universal Cover, Interchangeable Lenses (Fisheye and Macro), and Wallet/Stand.

Nothing’s CMF launches Phone 2 Pro, Buds 2 Series to expand market reach

artificial intelligence, AI, Sarvam AI, DeepSeek, IIT Madras,

Building for the billion

JPMorgan exits stake in embattled Australian casino operator Star Entertainment

Roadside assistance market: Speed is of the essence Premium Story

Hyatt bets big on Instagram to drive emotional engagement and market growth

PeepalCo’s Lemonn launches ‘Santa is Retiring’ campaign

Radio Ads in India grow 2% in 2024: TAM report

Target bets big on TikTok and streaming ads, but results lag behind Walmart

Hungry for speed: The 10-minute food delivery saga Premium Story

Zepto and Google Pay partner for Christmas with free gifts

Perplexity rockets to $100M revenue, eyes $18B valuation

India becomes world’s second-largest e-retail market, but growth slows to 10-12%

Starbuzz. ai’s Krishna Priya Akella wants to fix influencer marketing – with AI

Fortune Foods and Blinkit unveil Eid campaign celebrating tradition and convenience

AI fuels retail growth, over 55% report strong ROI: KPMG

Advertising

The campaign features four short films, each highlighting a different aspiration, such as starting a business, living in a beautiful home, having a dream wedding, and buying a car.

Kissht launches new campaign to empower millennials and Gen Z

Facebook parent Meta sees strong global ad sales while keeping AI costs in check

Flipkart launches FlipInTrends with 100+ make in India brands

Marketing

After Akind’s lukewarm market response, Mira Kapoor steps into the wellness space with Dhun Wellness, with Shahid Kapoor cheering her on.

Mira Kapoor launches Dhun Wellness after Akind —Shahid Kapoor calls it ‘Magic’

Godrej Enterprises eyes transformation with rebranding, Rs 20,000 crore revenue target by 2032 Premium Story

Interview: Jiggy George, founder & CEO, Dream Theatre Premium Story

Media

On the Spot with BLS International’s Shikhar Aggarwal Premium Story

Joy Personal Care launches new campaign featuring Sanya Malhotra, Mimi Chakraborty, and Medha Shankr

OnePlay partners with SkyPro IPTV and Velosting to launch integrated cloud gaming and IPTV packages

Gaming

The role of game art in enhancing player experience

Challenges and opportunities in India’s thriving gaming industry

CoinDCX enters into a collaboration with The Sandbox to develop metaverse and Web3.0 understanding

Digital Marketing

BrandWagon AdTalk with Jajabor Brand Consultancy’s Upasna Dash

Martech

88% of Indian consumers abandon purchases due to information overload, reveals Accenture report

Why customer is King and a return customer is Queen in modern marketing Premium Story

Haptik and MoEngage team up for enhanced customer engagement through WhatsApp-powered growth

Prior to McKinsey, Kalra has worked with Snapdeal, Unilever in Personal Care, and Pepsico as well as GSK Consumer.

Reckitt appoints Kanika Kalra as regional marketing director – health & nutrition

Before joining Reckitt India, Kalra was associated with McKinsey & Company as partner and worked extensively across the firm’s Consumer,…

By BrandWagon Online

May 16, 2024 17:40 IST

CleverTap helps brands unlock customer lifetime value by helping them create personalised experiences (Image: PR Handout)

54% respondents achieved faster content generation and campaign rollout with AI: Report

From what it’s understood, the research highlights insights from analysing 42 global brands

By BrandWagon Online

May 16, 2024 16:45 IST

The campaign includes a television commercial produced by Dharma 2.0 under Punit Malhotra's leadership

myTrident ropes in Sharmila Tagore and Kareena Kapoor Khan in its latest campaign

The campaign aims to inspire audiences to appreciate familial bonds and create harmonious homes.

By BrandWagon Online

May 16, 2024 15:49 IST

Established in 1946, the AFI is the apex body for running and managing athletics in India and is affiliated with the World Athletics, Asian Athletics Association, and Indian Olympic Association

PUMA partners with Athletics Federation of India as official kit partner

PUMA will supply high-quality performance kits, speed suits and travel gear to every single athlete under AFI and representing India…

By BrandWagon Online

Updated: May 16, 2024 15:10 IST

The promo released today offers a glimpse of the format of the show (Image: PR Handout)

Cricketer Shikhar Dhawan to host the chat show titled ‘Dhawan Karenge’

‘Dhawan Karenge’ will seemingly see Dhawan welcoming guests such as Akshay Kumar, Harbhajan Singh, Taapsee Pannu, Bhuvan Bam, and Rishabh…

By BrandWagon Online

May 16, 2024 13:15 IST

Netflix's ad-tier plan costs $6.99 per month

Netflix hits 40 million users for ad-supported plan

Netflix, which launched the ad-supported plan in November 2022, said that 40% of all sign-ups come from those plans in…

By Reuters

Updated: May 16, 2024 12:53 IST

Reportedly, Diamond has said it is continuing to negotiate with Comcast (Image: Reuters)

Sports leagues question whether broadcaster Diamond can survive without Comcast

The sports leagues told a bankruptcy judge at a court hearing in Houston that they need more information about a…

By Reuters

May 16, 2024 10:45 IST

Disney shares fell 2.5% to close at $102.77 on the NYSE on Wednesday (Image: Reuters)

Disney has dramatically cut traditional TV spending, CEO says

Bob Iger said he looked expansively at traditional media when he came out of retirement to return to Disney

By Reuters

May 16, 2024 09:25 IST

Brands such as Plix, Oziva, HK Vitals, Muscleblaze, Bold Care, and POD Nutrition offer a range of supplements including protein powders, weight loss drinks, multivitamin capsules or tablets, sexual wellness supplements, and protein bars, among others.

Pill promise! Are health supplements healthy enough? Premium Story

45% of Indian consumers mostly take health supplements to prevent health issues, stated Mintel a global market research firm

By Shailja Tiwari

May 16, 2024 08:00 IST

The ad film opens with a shot of a railway station platform and Kartik Aaryan in a Team India jersey making an announcement

Ad of the day: Disney+ Hotstar swings into action with free mobile streaming for T20 World Cup

The ad, directed by Vijay Maurya, captures the essence of India’s cricket obsession

By BrandWagon Online

May 15, 2024 18:30 IST

JetSynthesys announced a partnership with Digital Hearts Holdings (DHH) in November 2023

JetSynthesys ropes in Raj Thadani as CEO of JS-DHH joint venture

Thadani will spearhead strategic initiatives, drawing on DHH’s expertise to bolster India’s gaming supply chain pipeline

By BrandWagon Online

May 15, 2024 17:59 IST

P&G has reduced its spending on Olympics advertising in the United States by 50% over the last several Games (Image: Financial Express)

P&G plans to downplay its corporate name in ads during Paris Olympics

The consumer products maker is instead focusing its marketing at the Games on its individual brands

By Reuters

May 15, 2024 16:45 IST

Disney+ Hotstar launches ICC Men’s T20 World Cup 2024 campaign ‘Free For All, Har Match Har Ball’ featuring Kartik Aaryan

The ad film for the campaign emphasises Disney+ Hotstar’s ‘Free on mobile’ offering for the tournament enabling all the cricket…

By BrandWagon Online

May 15, 2024 15:30 IST

Meesho launches #WaitNahiVoteKaro campaign encouraging Indian youth to vote

Meesho is leveraging the trending #GRWM reels, meaning ‘Get Ready With Me’ on Instagram and YouTube Shorts

By BrandWagon Online

May 15, 2024 14:30 IST

In addition to House of the Dragon S2, JioCinema Premium unlocks access to other international content in local languages (Image: Financial Express)

JioCinema secures exclusive premiere rights for House of the Dragon S2 in India

House of the Dragon S2 will be available in English, Hindi, Tamil, Telugu, Kannada, Bengali, and Marathi

By BrandWagon Online

May 15, 2024 13:30 IST

National Amusements has referred the Skydance deal to a special committee of Paramount's board for review, according to two people familiar with the matter.

Paramount shares fall after CNBC reports Sony rethinking its bid

Skydance had proposed a complex transaction, in which it would pay roughly $2 billion to acquire the Redstone family’s holding…

By BrandWagon Online

May 15, 2024 12:15 IST

To attract more customers, Comcast in April launched a low-cost prepaid service plan (Image: Reuters)

Comcast to unveil Netflix, Apple TV+, Peacock streaming bundle

The new bundle, StreamSaver, will be available to all its broadband, TV, and mobile subscribers

By Reuters

May 15, 2024 11:15 IST

Blogger’s Park

How company culture can be a beacon of future readiness

By Geetika Srivastava

May 15, 2024 09:55 IST

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