Page 183 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Gini & Jony looks to reclaim childhood as Suditi Industries rebuilds a retail icon Premium Story

Dashmani Media acquires Intl. Fashion and Bollywood Reporter to expand its global footprint in entertainment, fashion, and luxury digital media.

Dashmani Media acquires Intl. Fashion and Bollywood Reporter in bid to expand global entertainment footprint

Crocs names Rashmika Mandanna as global brand ambassador from India

Chairman Ravi Jaipuria attributed the performance to strong volume growth and continued expansion across domestic and international markets.

Varun Beverages posts 35% jump in Q1 profit, revenue up 29%

Sandeep Singh Arora joins Xiaomi India as chief business officer

Deepa Jatkar named India head of WPP’s OpenDoor, Amazon’s media unit

Top AR campaigns marketers should learn from in 2025 Premium Story

Viacom18 becomes direct subsidiary of Reliance Industries

On the Spot with BLS International’s Shikhar Aggarwal Premium Story

Blogger’s Park: Key B2B marketing trends to watch in 2025 Premium Story

Infosys’ Satish HC on how AI is redefining marketing strategies and boosting ROI Premium Story

57% of streaming content in India watched collectively in 2024; Ormax report

WWE Superstars enter Clash of Clans ahead of WrestleMania 41

When you tell good stories, it leads to better stories: VML’s Senthil Kumar

PhysicsWallah eyes Drishti IAS acquisition ahead of IPO

After hours Premium Story

Can JioHotstar take on YouTube and Instagram? Premium Story

Advertising

Through partnerships like the one with Kapoor, U&i plans to grow its market presence and continue offering products that align with consumer preferences.

Shahid Kapoor drives U&i’s new digital ad, showcasing stylish tech gadgets

Marrying product with purpose

Pepperfry launches new campaign ‘PehleTryAtPepperfry’, underlining in-store experience

Marketing

Burger King Corporation approached the court after discovering that multiple websites were illegally using its trademark to lure potential investors

Delhi High Court blocks fake Burger King franchise websites, cracks down on scam

Axis Bank launches ‘Har Raah Dil Se Open’ campaign highlighting customer engagement

Retention over acquisition: The goldmine of subscription success

Media

BollyWindow expands presence in Bollywood media

Sunfeast Marie Light celebrates Chhath Puja with new song featuring Madhubani Art

Mentos unveils ‘Yes to Fresh’ campaign featuring Abhay Verma

Gaming

From discussion forums to game influencers: The evolution of gaming community platforms

Games24x7 partners with Karnataka to launch GameTech programme

Notification of online gaming regulatory body is in public interest to enable safe online gaming experience for Indians

Digital Marketing

Yulia Aslamova, head of Asia, DRIM, elaborates on the company’s plans to ride the recession wave

How DRIM plans to navigate influencer marketing with the upcoming recession

Martech

AI and ML: Catalysing a new era in retail and e-commerce

From fiction to reality: 5 real-life chatbot use cases that are reshaping industries

Arrcus brings its networking solution ACE in India

The collaboration aligns with Caprese's vision to empower women to express their sense of style.

Caprese Handbags ropes in Kiara Advani as its new brand ambassador

‘The Kiara Collection’ includes a range of bags for various occasions, including totes, satchels, laptop bags, slings, and fashion backpacks.

By BrandWagon Online

May 23, 2024 12:45 IST

L’OCCITANE names SEVENTEEN’s MINGYU as first-ever brand ambassador for Asia

The partnership marks the first time the brand has appointed an ambassador specifically for Asia

By BrandWagon Online

May 23, 2024 11:45 IST

There is growing concern in Washington that AI-generated content could mislead voters in the November presidential and congressional elections

AI disclosure required in campaign ads, FCC chair says

The rule would require on-air and written disclosures and cover cable operators, satellite TV and radio providers, but the FCC…

By Reuters

May 23, 2024 10:45 IST

With Temasek's exit, Tata Play operates as a 70:30 joint venture between Tata and Disney

Disney strikes deal to sell stake in India’s Tata Play

The stake sale news comes as the US-based media giant looks to focus on its merger with India’s top conglomerate,…

By Reuters

May 23, 2024 09:45 IST

47% of customers have said they will leave a platform that takes more than two seconds to load

IPL spot rates peak at Rs 19 lakh/10 sec at season’s end

The ad rates were around Rs 16.4-17 lakh per 10 seconds when the Chennai Super Kings faced the Royal Challengers…

By Alokananda Chakraborty

May 23, 2024 08:45 IST

47% of respondents watched an e-sports tournament in a month while 20% watched more than three e-sports tournaments in a month, as per a FICCI-EY report

As e-sports continues to grow in users and business, is streaming a crucial aspect of the sport? Premium Story

E-sports streaming is slowly going mainstream as platforms such as YouTube, Twitch, Rooter and Loco, among others have started to…

By Saptak Bardhan

Updated: May 23, 2024 08:38 IST

“We conducted detailed concept testing with our consumers to understand what resonated most with them,” Mishra said (Image: PR Handout)

Ad of the Day: Mamaearth’s ‘Maa Paas Nahi, Toh Mamaearth Hi Sahi’

Anuja Mishra, CMO, Honasa Consumer Limited, talks to BrandWagon Online, about the inspiration, creative process, and challenges faced in bringing…

By BrandWagon Online

May 22, 2024 19:10 IST

ASCI seeks to ensure that advertisements conform to its Code for Self-Regulation (Image: PR Handout)

34% of ads promoted harmful situations or products: Report

Reportedly, ASCI examined 10,093 complaints and investigated 8,299 advertisements

By BrandWagon Online

May 22, 2024 18:30 IST

The Sleep Company is provider of SmartGRID technology, developing sleep and sitting solutions (Image: PR Handout)

The Sleep Company launches #SitSmart with ErgoSmart campaign

The campaign is aimed at addressing the issues of productivity at workplaces

By BrandWagon Online

May 22, 2024 17:30 IST

QUE launches #QUEaaRahaHai campaign with Shikhar Dhawan as brand ambassador and strategic partner

QUE recently announced a strategic investment from Shikhar Dhawan, who has joined the brand as a partner and ambassador.

By BrandWagon Online

May 22, 2024 16:30 IST

The expansion follows successful ventures in Hyderabad and Coimbatore, representing a significant milestone in the company's growth journey.

Brand Street Integrated expands operations to Pune and Ahmedabad

With solutions in OOH, rural marketing, merchandising, printing, and digital marketing, the agency plans to target sectors including e-commerce, food…

By BrandWagon Online

May 22, 2024 15:30 IST

Dixcy Scott unveils ‘Body Ki Bhasha’ campaign to endorse comfort through innerwear

Reportedly, this campaign has been developed by TBWA/India

By BrandWagon Online

May 22, 2024 14:30 IST

In his previous role, he served as vice president of growth and marketing at EQL Fintech, leading digital marketing, user growth and retention, and product marketing.

Grapes appoints Akshay Bhatla as vice president of growth for SEO and organic verticals

At Grapes, Bhatla will oversee the organic vertical, including SEO, ASO, ORM, CRM, and advanced analytics across multiple geographies.

By BrandWagon Online

May 22, 2024 13:15 IST

Reportedly, Snapchat has achieved growth of 200 million users (Image: PR Handout)

Snapchat announces leadership appointments in India

With these hires, Snap is believed to have doubled the size of its India team since last year

By BrandWagon Online

May 22, 2024 12:00 IST

Approximately 175 people will be affected by job cuts at the Walt Disney Co unit

Disney’s Pixar Animation to lay off about 14% of workforce

The animation studio had hired additional staff to create original series as former Disney CEO Bob Chapek pushed each of…

By Reuters

Updated: May 22, 2024 11:09 IST

With the feature you can easily capture ‘iconic moments,’

Comcast prices Peacock, Netflix, Apple TV+ streaming bundle at $15 a month

Comcast said the service would be rolled out on May 29 for Xfinity customers in the United States and will…

By Reuters

May 22, 2024 09:50 IST

Humans bring creativity, strategy, and the ability to interpret results to the table

Blogger’s Park: Make ads relatable

Lean on AI to extract the very best out of human ingenuity

May 22, 2024 08:47 IST

This film blew everyone’s minds and was one of the most talked about advertising for years

On the spot: This Volvo ad elevated the medium into genuine art

I love advertising that combines science and art in a way that you cannot distinguish between the two

By Alokananda Chakraborty

Updated: May 22, 2024 08:49 IST

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