Page 178 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Collections fused AI, sustainability, and culturally rooted storytelling — aligning well with the creative needs of brands navigating consumer shifts, particularly in Gen Z and Tier 2+ markets.

Brands bet big on next-gen creatives at Pearl Academy’s Portfolio 2025

The campaign featuring Rahul debuted globally on May 2, 2025, across Paul & Shark’s digital platforms and Rahul’s own social media, with a spotlight on India as a key market.

KL Rahul named global brand ambassador for Paul & Shark as Italian luxury brand marks 15 years in India

Dwivedi also spoke about the opening up of news broadcasting to private players, describing it as a gradual and deliberate shift.

Public-private partnerships key to media’s future: Prasar Bharati CEO at WAVES 2025

On artificial intelligence, he struck a note of caution. “AI’s potential is vast, but it brings new risks—from authenticity and misinformation to intellectual property and bias. Responsible use must be our shared priority.”

EAM Jaishankar calls for cultural, tech-led global reset at WAVES 2025

Karisma Kapoor joins Oleev to advocate healthier choices for women

Disney to merge Hulu + Live TV with FuboTV, forming second-biggest online pay-TV platform

IPG Mediabrands appoints James Hawkins as CCO

AI, personalisation, and customer retention will redefine marketing in 2025, reveals CleverTap

Okaya EV rebrands as OPG Mobility, expands electric vehicle range

Meta appoints Dana White, John Elkann, and Charlie Songhurst to board of directors

Vi users get access to Lionsgate Play’s premium movies and series

India’s Q- commerce sector to row 75% YoY by 2025, expanding beyond groceries

Performance marketers face diminishing returns on social media ad spend: Taboola report

Brands see bigger wins with influencers in IPL, iCubesWire survey reveals

Brands that prioritise social good grow 37% faster: Report

Dish TV steps up focus on content aggregation as DTH sees churn Premium Story

Advertising

More than half (53%) of respondents believe that mainstream media is biased, which reflects a growing skepticism towards traditional news outlets.

Delhi Elections: Gen Z speaks on freebies, policies, and political hype

Restolex onboards Suresh Babu as its CEO

Not child’s play: How to prevent ad fraud?

Marketing

From boardrooms to race tracks, Sanjay Choudhary lives life in the fast lane—balancing business, adventure, and family with equal passion.

After hours with Sanjay Choudhary, Founder & CEO, Incuspaze Premium Story

After hours with Dhirendra Mahyavanshi, Co-founder & CEO, Turtlemint Premium Story

Look before you leap Premium Story

Media

Netflix brings WWE ‘Raw’ live to streaming in landmark $5 billion deal

How apt is influencer marketing in boosting customer relationships in the bath industry?

The Trade Desk achieves 27% revenue growth and 141% net income surge in Q3, FY2024

Gaming

How regulatory limitations have led to the growth of offshore betting companies

‘Lego Fortnite’ debuts as part of Epic Games’ expansion plans

GameStop misses revenue estimates on slow videogame demand, competition

Digital Marketing

Manforce Condoms launches new digital campaign ‘LoveUpWithManforce’ for Valentine’s Day

Bottle Openers wins the digital mandate for Equal

Social Beat bags digital mandate for Beyond Water

Martech

The report draws insights from over 70 senior leaders and decision-makers in enterprise financial service organisations

2 out of 3 BFSI leaders dissatisfied with existing martech stacks, reveals MoEngage’s report

Yellow.ai appoints KT Prasad as chief revenue officer – International region

Merkle’s John Riccio on how the CXM company is poised to reach $2 billion in revenue in 2023 Premium Story

Gen AI messages can also be used to offer product recommendations to your customers (Image: PR Handout)

How can generative AI accelerate your mobile campaigns

Generative AI also expedites the creation of marketing materials by generating text, visuals, and videos

June 1, 2024 17:30 IST

Companies such as IBM have developed data management solutions that emphasise efficiency and minimal environmental impact (Image: PR Handout)

Pioneering sustainable practices in digital marketing

The digital marketing ecosystem includes various components that indirectly affect our sustainable practices

June 1, 2024 15:00 IST

"Brands need to focus on creating viral, shareable ideas to make a lasting impact," Ravikumar said (Image: PR Handout)

BrandWagon Adtalk with Cybernetyx’s Sindhya Ravikumar Premium Story

Sindhya Ravikumar, AVP – marketing, Cybernetyx, talks to BrandWagon Online about the dos and don’ts of digital marketing, best marketing campaigns,…

By Ritarshi Banerjee

June 1, 2024 12:15 IST

" I would start my own Scuba Diving School and be an instructor," Kamath said (Image: PR Handout)

Chai pe Charcha with BrandWagon Premium Story

Anshul Kamath, founder, Evolve, talks to BrandWagon Online about his weekends, favourite vacation destination and more

By Ritarshi Banerjee

June 1, 2024 09:25 IST

The other big discussion point was the longstanding debate on agency remuneration

GoaFest 2024: Leo Burnett wins Grand Prix, bags Creative Agency of the Year and Branded Content and Entertainment Specialist Agency of The Year

famous Innovations and Maitri Advertising Works also won a Grand Prix each in the Creative Agency category

By BrandWagon Online

June 1, 2024 01:00 IST

The 30-second TV commercial, shot by Illusionist Films, features the iChef Air Fryer’s borosilicate glass bowl

Usha unveils ‘Crafted for your Lifestyle’ campaign for its iChef air fryers

Themed ‘Crafted for your Lifestyle,’ the campaign focuses on how the Usha iChef Air Fryers meet the needs of modern…

By BrandWagon Online

May 31, 2024 16:05 IST

The solution also incorporates a range of customised, action, and reply buttons to boost message engagement rates, and tracks message delivery and customer engagement

Infobip introduces RCS Business Messaging Solution for telcos and enterprises

The benefits of Infobip’s RCS Business Messaging Solution for telecoms include branded and verified sender features that ensure messages are…

By BrandWagon Online

May 31, 2024 14:57 IST

Designed for television and digital platforms, the four films each present unique stories that emphasise the trust customers have in Tata Trucks

Tata Motors unveils ‘Jo Tata Trucks Chalate Hain, Bahut Dur Tak Jaate Hain’ campaign

The campaign extends the ‘Desh ke Trucks’ campaign and emphasises how improved fuel efficiency can enhance profitability for customers

By BrandWagon Online

May 31, 2024 13:30 IST

Their campaigns were separate, competing efforts, but both wanted change at Disney

Peltz’s Trian sells out Disney stake after board fight

The hedge fund was Disney’s fifth-biggest shareholder with a 1.77% stake as of March 31, according to LSEG data

By Reuters

Updated: May 31, 2024 12:15 IST

Paramount shares were up nearly 8% on Monday in afternoon trading

Skydance sweetens offer for Paramount Global, source says

The new deal is said to offer improved terms for both voting and non-voting Paramount shareholders

By Reuters

May 31, 2024 10:45 IST

Brand trust a two-way street, say marketers

Discussing the impact of social media on content creators, Sharma emphasised Meta’s commitment to the digital well-being of its creators.

By Viveat Susan Pinto

Updated: May 31, 2024 11:58 IST

Media agencies shine light on client leaders

Heads say such individuals need multiple skills and should be ‘client-obsessed’ and ‘disciplined’

By Viveat Susan Pinto

May 31, 2024 08:57 IST

Industry players opine that the increase in the 28% GST has led to regulated entities halting their marketing activities to cut expenses

As offshore betting platforms ramp up marketing initiatives, concern rises among home-grown firms Premium Story

The Indian exchequer is losing approximately Rs 2.5 lakh crore as a result of gambling platforms operating in India, according…

By Saptak Bardhan

Updated: May 31, 2024 11:00 IST

In total, 42 metals were awarded in Digital. Of them five were Gold, 14 were Silver and 23 were Bronze

GoaFest 2024: FCB Group India bags two Grand Prix in Direct Specialist and Technology Specialist, Leo Burnett India tops four categories

Leo Burnett India was the Technology Specialist of the Year, Direct Specialist of the Yeaer, Mobile Specialist of the Year…

By BrandWagon Online

Updated: May 31, 2024 10:56 IST

In its new game, Squad Busters, the company sees potential for attracting new players (Image: Reuters)

Supercell eyes new gamer groups in battle for consumers’ free time

Majority-owned by China’s Tencent, Supercell has previously put out five games, including Clash of Clans

By Reuters

May 30, 2024 17:45 IST

The campaign employs a multifaceted strategy, leveraging digital platforms to highlight the central message of No Palm Oil

Too Yumm! launches ‘No Palm Oil’ campaign

According to the brand, their entire snack range has been free of Palm Oil since its inception

By BrandWagon Online

May 30, 2024 16:45 IST

Crossbeats unveils its product called RoadEye Neo Dash Camera

From what it’s understood, this solution is available at a price starting at Rs 3,999

By BrandWagon Online

May 30, 2024 15:45 IST

The campaign includes a character named 'Mummyji', played by Ayesha Raza, emphasising a mother's role in supporting their children, symbolised by the Indian Cricket Team.

Dream11 rolls out ‘Yeh Sabka Dream Hai’ campaign

The campaign features the ‘Mothers of India’ supporting Team India and their hopes for victory in the upcoming ICC Men’s…

By BrandWagon Online

May 30, 2024 14:30 IST

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