Page 176 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

Sting’s price strategy upends India’s energy drink market as Reliance joins the fray Premium Story

OTT, Netflix, brands, Waves Summit 2025, entertainment

India achieved $2-billion impact for Netflix

JioStar, brands, Netflix, Amazon Prime Video, Waves Summit

JioStar plans Rs 33,000-crore content push in FY26

"I spend my weekends catching up on much-needed sleep and getting through my to-do lists, both for work and personal tasks," Kant said.

BrandWagon Chai pe Charcha with Clovia’s Neha Kant Premium Story

Sean Donovan appointed President of Omnicom Advertising Group Asia

Top trends that will impact Martech in 2025 Premium Story

Indian brands struggle to keep pace with consumer expectations for Gen AI

Shark Tank India S4: FAE Beauty makes a splash with inclusivity and a bold pitch

Swiggy launches SNACC for 15-minute food delivery

Akshay Kumar joins POCO India as brand ambassador ahead of X7 series launch

Achint Setia named CEO of Snapdeal

Manas Lahiri returns to Havas India as chief growth officer

Mirai School of Technology launches with focus on training AI-ready talent

Dubai’s highest court backs Honasa in dispute with former distributor

From China to Vietnam—And back? Nike’s struggle with tariff wars

Meta fined by Turkey for defying social media censorship

Bracing for tariff landfall: Ad budgets could tighten but local for global will prevail Premium Story

Advertising

There is no change among the top three advertisers of 2024 since the previous year — HUL, Reckitt and RIL continue to reign supreme.

Indian digital ad market set to reach Rs 59,200 crore by 2025 end: Dentsu

Himalaya PartySmart partners with Aditya Roy Kapur as official brand ambassador

MullenLowe Lintas leverages latent armoury to engage employees, with benefits

Marketing

“Volfsbane brings a fresh perspective to high-end streetwear, seamlessly blending comfort with style. It’s exciting to see such innovation in the Indian fashion industry,” Shetty remarked.

Volfsbane launches in Mumbai with Suniel Shetty as special guest

With 15 mins delivery, Amazon hops on the q-comm bandwagon

Blogger’s Park: Cause and effect Premium Story

Media

Lionsgate Play will be available to all Vi Movies & TV subscribers, both new and existing, across all subscription plans.

Vi users get access to Lionsgate Play’s premium movies and series

Why consumer tech brands must prioritise hyper-personalisation to capture the festive shopping surge

Harnessing GenAI for enterprise content production and innovation

Gaming

Donald Trump claims Kamala Harris will 'destroy our country' in conversation with Elon Musk

Marketing within the gaming environment could be decisive in Trump vs Harris battle, reveals study

Fantasy Sports enables deeper sports engagement

Games24x7 unveils new brand identity

Digital Marketing

How rich media creativity can be a game changer for better brand engagement

How metaverse is changing the influencer marketing dynamics

Digitas India bags digital mandate for Matter

Martech

Meta’s pay or consent model in crosshairs for breaching EU tech rules

Emids unveils Generative AI platform ‘EPulseAI’ for healthcare industry

Zendesk’s Norman Gennaro on how customer experience can actually turn the game for brands space Premium Story

Lauren has an MBA from the Wharton Business School and a bachelor’s degree in Economics from Dartmouth College.

The Good Glamm Group appoints Lauren Bloomer as president – International and board member of Wyn Beauty by Serena Williams

Lauren has 23 years of experience in the beauty and consumer goods industries.

By BrandWagon Online

June 5, 2024 18:15 IST

LinkedIn sneaks user data for AI training, later offers opt-out option for users

Three in four B2B marketing leaders in India are already using generative AI applications, says LinkedIn study

Data has been taken from the ‘2024 B2B Marketing Benchmark’ study, comprising over 2,000 global B2B marketing leaders

By BrandWagon Online

June 5, 2024 17:15 IST

The TVC campaign, launched in five languages, will be aired across various platforms, including television, digital channels, and social media

Maxivision unveils TVC Campaign ‘Visionary Moments with Maxivision’ featuring MS Dhoni

Titled ‘Visionary Moments with Maxivision’, the campaign comprises two films aimed at promoting the brand’s services and celebrating the power…

By BrandWagon Online

June 5, 2024 16:00 IST

The upgrades include larger title cards, restructured information and a fresh "My Netflix" tab

Netflix, Central Park Five prosecutor settle defamation lawsuit

Tuesday’s settlement averts a trial over Fairstein’s portrayal in the series “When They See Us”

By Reuters

June 5, 2024 15:00 IST

Bisleri Limonata launches #DoubleTheChill campaign with Aditya Roy Kapur as brand ambassador

The #DoubleTheChill campaign aims to promote the product and its distinctive flavour blend.

By BrandWagon Online

June 5, 2024 13:45 IST

Benarroch is known as a hard-charging executive

Joe Benarroch to step down as head of business operations of X, WSJ reports

Benarroch held significant sway as an adviser to Yaccarino, including overseeing corporate communications, WSJ said, citing his former employees

By Reuters

June 5, 2024 12:30 IST

The government says the legislation will ensure that online streaming services promote Canadian music (Image: Reuters)

Canada says online streaming services must hand over 5% of their domestic revenues

The CRTC said the money would be used to boost funding for local and aboriginal broadcasting

By Reuters

June 5, 2024 11:15 IST

Meta has suspended several Instagram and Threads accounts

Australia should force Meta to pay for news, News Corp executive says

Meta struck payment deals with Australian media firms in 2021, most of which lapse this year

By Reuters

June 5, 2024 09:58 IST

"If I were to choose another career, I would pursue a path as a primary school teacher," Nawani said (Image: Linkedin)

Chai pe Charcha with BrandWagon Premium Story

Pankaj Nawani, CEO, CarePal Secure, talks to BrandWagon Online about his weekends, favourite vacation destination and more

By Ritarshi Banerjee

June 5, 2024 08:00 IST

Paramount has shed about $18 billion in market value since December 2019, when Redstone reunited two halves of the family's media empire, CBS and Viacom.

Paramount Global’s co-CEOs to lay out strategy for shareholders

Under the terms of the latest offer from Skydance, Paramount would acquire the independent studio in an all-stock transaction valued…

By Reuters

June 4, 2024 18:20 IST

“We are looking forward to welcoming Vijay and Krishna to the company’s leadership team,” Sridhar Balakrishnan of Duroflex said (Image: PR Handout)

Duroflex enhances executive team to bolster brand and business growth

From what it’s understood, this move is part of Duroflex’s efforts to strengthen its market position

By BrandWagon Online

June 4, 2024 16:45 IST

Pidilite Industries, CollTech Group, distribution agreement, manufacturing, sale, market presence, price hike

Fevicol rolls out its ‘Jugalbandi’ campaign

From what it’s understood, it’s a film that celebrates the musical journey of two brothers

By BrandWagon Online

June 4, 2024 15:00 IST

Asymmetrique is a Mumbai-based marketing solutions agency (Image: PR Handout)

Asymmetrique assigns vice-president of content and brand solutions role to Urvashi Khanna

Khanna brings over 15 years of industry experience in creating content strategies

By BrandWagon Online

June 4, 2024 13:30 IST

US sales of prebiotic and probiotic drinks more than tripled last year, according to AlixPartners (Image: Freepik)

Yet another brand faces flak; Poppi gets sued over alleged misleading gut health benefits

A customer claimed a lack of correlation between the brand’s products and its marketing strategies

By BrandWagon Online

June 4, 2024 12:00 IST

Paramount shares were up nearly 8% on Monday in afternoon trading

Skydance awaits word on its enhanced bid for Paramount

Skydance would make a tender offer to buy about 40% of Paramount’s nonvoting B class of shares, according to the…

By Reuters

Updated: June 4, 2024 09:58 IST

The intention was outright noble- to highlight a scholarship for women chefs but the campaign ended up receiving a massive backlash

BrandWagon AdTalk with Manav Rachna Vidyanatariksha’s Dr Gauri Bhasin Premium Story

Dr Gauri Bhasin, executive director – marketing and chief operating officer, Manav Rachna Vidyanatariksha, talks to BrandWagon Online, about the…

By Shailja Tiwari

June 4, 2024 08:00 IST

The video marks Agoda’s second TV ad in India.

Agoda launches ‘See The World For Less’ campaign featuring Ayushmann Khurrana

In the new video, Ayushmann showcases his travels, displaying a wall filled with travel photos and speaking in different accents…

By BrandWagon Online

June 3, 2024 18:45 IST

Parimatch is a global gaming platform that provides iGaming services to its customers (Image: Freepik)

Betting platform Parimatch rides on cricket despite a ban by MIB on advertising

The participants will share a price pool worth Rs 6,00,000, with Rs 2,00,000 distributed among them in each stage

By PTI

June 3, 2024 17:45 IST

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