Page 142 of Brand Wagon: Adtech Media, Latest Digital Advertising News and Information, Marketing Industry Updates

The consumer’s active role in searching and deciding will be cut down, says Chandan Sharma, general manager, digital media, Adani Group.

GlanceAI promises to do the heavy lifting for consumers but will marketers like it? Premium Story

While digital piracy has grown globally, in India, it is physical piracy that continues to dominate

Piracy, platforms, and the price of neglect

PAC aims to bridge the gap between professional-grade makeup and everyday usability.

PAC Cosmetics expands reach from professionals to consumers

Chai pe Charcha with BrandWagon Premium Story

KPMG US scraps DEI goals as Trump policies take hold

Brands, politics, and pride: Trump’s gender ideology reshapes corporate DEI

Retrospective taxes: A barrier to the growth of the online gaming sector

From periods to menopause: Laiqa’s AI-powered app for women’s wellness aims to cover it all

Shraddha Kapoor-backed PALMONAS secures Rs 1.26 crore on Shark Tank India season 4

Sirona’s a labour of love, we had to get it back: Deep Bajaj Premium Story

Sponsorship frenzy : Padding up for the next innings Premium Story

Samantha Ruth Prabhu becomes the new face of NIVEA India

‘Did India miss its orange economy opportunity with Sholay?’: Kiran Mazumdar-Shaw

The missing link in India’s Tobacco reform is digital traceability at the farm

India is driving Instagram’s most powerful content trends: Instagram head Adam Mosseri at WAVES 2025

Brands bet big on next-gen creatives at Pearl Academy’s Portfolio 2025

KL Rahul named global brand ambassador for Paul & Shark as Italian luxury brand marks 15 years in India

Advertising

"Very often, time management becomes a major issue in ad agencies, but that is not the case for us as an in-house creative team," Bhattacharya said.

Interview: Swati Bhattacharya, global head, Godrej Creative Lab Premium Story

Sunfeast Mom’s Magic campaign aims to support equal inheritance rights for daughters

Why W+K’s departure matters Premium Story

Marketing

I’m a big fan of Apple products, and my iPhone and MacBook are my go-to gadgets

BrandWagon Chai pe Charcha with Interia’s Umesh Kumar Premium Story

Shark Tank India S4: Meet Rohan Khanduja, Tripole Gears founder who landed a partnership with Ritesh Agarwal

GUESS JEANS launches in India through Tata CLiQ partnership

Media

Ex-Co-Founder Soumya Vilekar sues Planet Marathi and Akshay Bardapurkar over Rs 7 crore cheque dishonor and financial disputes.

Fraud allegations, lawsuits, and a Rs 7 crore cheque bounce—Planet Marathi in trouble?

Domestic short-video platforms on the ‘cusp of breakout’: Redseer

Josh launches rewarded gaming feature, Instant Games, to boost revenue

Gaming

Real money gaming dominates as India’s online gaming industry targets $9.1 billion by 2029: Report

UniPin joins forces with KRAFTON to become official distribution partner for BGMI

The growing importance of storage in mobile gaming

Digital Marketing

The account was won after a multi-agency pitch

Spotify India assigns content marketing mandate to Supari Studios

Amazon starts email marketing to boost sales

Shipyaari rebrands itself; unveils new logo

Martech

AI-powered chatbots and virtual assistants have become integral to customer support. (Image credits: freepik)

AI in the BFSI sector: Transforming customer experience

YearEnder 2023: Finding Nemo! technology in marketing Premium Story

Why martech tools remain underused

The term refers to platforms that create closed ecosystems, limiting user access and interaction within their own environment. (Image Credits: Freepik)

Beyond the garden gates: The hurdles of walled gardens

Privacy and data security are additional challenges that arise within walled gardens.

By BrandWagon Online

August 9, 2024 10:00 IST

Finally, will the new rules be enough? Much work remains to be done to plug the many loopholes. (Image Credits: Freepik)

Playing with a straight bat

New rules will hinder industry growth, albeit in the short term

By Toshiro Agarwal

August 9, 2024 08:36 IST

In 2023, the revenue generated by Meta Platforms amounted to roughly $134 billion, reveals a report by Statista. (Image Credits: Ideogram)

Burn a hole in your privacy? Inside Meta’s ‘Pay or Consent’ model Premium Story

From igniting the fire of data privacy in conscious users to giving the users a ‘do or die’ option to…

By Gopika Nair

August 9, 2024 08:00 IST

Her duties will include identifying new business opportunities, managing client relationships, overseeing the sales budget, and providing sales forecasts.

Globale Media elevates Himani Singh to associate director of global sales

In her new role, Singh will be responsible for developing and implementing global sales strategies in line with the company’s…

By BrandWagon Online

August 8, 2024 19:10 IST

R K Swamy Limited, established in 1973 and now a publicly listed company as of March 2024

R K Swamy Ltd reports 11.4% revenue growth for Q1 FY25

Profit after tax (PAT) also saw a three-fold increase, totalling Rs. 2.18 crores compared to Rs. 0.52 crores in the…

By BrandWagon Online

August 8, 2024 18:50 IST

The partnership aims to strengthen PVR-INOX’s position in the South Indian cinema advertising market

PVR INOX rides on its new offering Cinema Lovers Weekend as it tries to increase footfalls

To be sure, the multiplex operator saw a drop in footfalls by 10.4% to 30.4 million in Q1FY25 from 33.9…

By BrandWagon Online

Updated: August 19, 2024 09:52 IST

Over six lakh face packs, four lakh facial kits, four lakh press on nails, three lakh wax strips and four lakh nail paints were ordered from the platform. (Image Credits: Meesho Report)

One in every three users on e-commerce is a Gen Z, reveals Meesho report

Top sports among consumers were cricket, football, volleyball, badminton and skating, according to the report.

By BrandWagon Online

August 8, 2024 17:00 IST

A snippet from the panel discussion where the new product was launched. (Image Credits: Sunfeast)

ITC Sunfeast launches Sunfeast Super Egg & Milk Biscuit

Reportedly, the latest launch will be available in South and East India at different price points such as Rs 5,…

By BrandWagon Online

August 8, 2024 15:30 IST

Oktobuzz will implement data-led digital communication campaigns and mar-tech initiatives to enhance Vithoba’s digital footprint.

Oktobuzz secures digital marketing mandate for Vithoba Health Care

The agency’s role will involve boosting Vithoba’s online presence and positioning it as a leading Ayurveda-based oral healthcare and wellness…

By BrandWagon Online

August 8, 2024 14:00 IST

From what it is understood, the mural features notable figures such as Subedar Joginder Singh, Rifleman Jaswant Singh Rawat, and Major Ralengnao 'Bob' Khathing, recognising their contributions during historic conflicts.

Asian Paints and St+art India unveils ‘Dawn of Valour’ in Tawang

‘Dawn of Valour’ is reportedly the first project under the new ‘Asian Paints St+art Frontier’ initiative, which is dedicated to…

By BrandWagon Online

August 8, 2024 13:00 IST

From what is understood, Effie has its headquarters in New York. (Image Credits: Ascential)

Ascential plc to acquire Effie Worldwide Inc

Reportedly, even after the arrangement, Effie will continue to be led by Traci Alford, president and CEO, Effie Worldwide.

By BrandWagon Online

August 8, 2024 11:00 IST

“This amazing agency, started by a writer we all look up to, has a knack for creating great campaigns that really stand out,” Sindhu said.

Enormous Brands onboards Sindhu Sharma as its national creative director

Prior to the new role, Sindhu’s portfolio includes brands like Google, Whirlpool, India Fate, Pernod Wines, OLX, and Nescafe.

By BrandWagon Online

August 8, 2024 09:30 IST

Rival Shoppers Stop likely to enter space. (Image Credits: Reliance)

Reliance Brands upsits luxury retail play

Expand White Crow stores to more cities

By Viveat Susan Pinto

August 8, 2024 08:21 IST

50 Shades of Indian reality shows: Why some reality shows have managed to run for years as many have flopped Premium Story

The over-the-top (OTT) platforms are believed to have added a new dimension to the world of non-scripted shows.

By Santanu Karmakar

August 8, 2024 08:00 IST

The campaign will be promoted through a multi-channel approach, including social media and influencer partnerships.

Ad of the day: Myntra’s Rakhi campaign gets a stylish boost with Kapoor siblings

Myntra’s Raksha Bandhan collection features over 10,000 rakhis and 100,000 gifts, covering categories such as accessories, beauty products, and home…

By BrandWagon Online

August 7, 2024 19:10 IST

With 11,000 Indian creators surpassing one million subscribers, YouTube leads in both reach and watch time among ad-supported online video platforms in the country.

YouTube Shorts hits trillions of views, introduces new ad formats

In response to evolving market demands, YouTube has unveiled new ad formats for Shorts and Connected TV

By BrandWagon Online

August 7, 2024 18:34 IST

“Our clients will achieve better reach and performance from the extensive rule library available off the shelf along with many other industry-first features,” Shweta said. (Image Credits: Hakuhodo)

Hakuhodo launches Data Labs in India, announces Shweta Sharma as its CEO

From what is understood, Shweta Sharma served as the Chief Business Officer of AdGlobal360 India prior to joining Hakuhodo Data…

By BrandWagon Online

August 7, 2024 17:30 IST

The round saw participation from over 180 investors

Juleo raises $2.5 million in angel funding to address online dating challenges

Founded in 2023 by Chiranjeev Ghai and Varun Sud, Juleo seeks to tackle issues within the online dating and matchmaking…

By BrandWagon Online

August 7, 2024 16:00 IST

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