Zingbus launches a campaign for ICC Men’s Cricket World Cup 2023, featuring blind cricket Indian team captain, Ajay Kumar Reddy, three-time Blind Cricket World Cup champion.
zingbus’ campaign leverages the energy of cricket fans, making every journey an experience. Anchored by the slogan ‘IsBaariTrophyHumari’, the campaign unfolds against the backdrop of the World Cup, building a narrative resonating with the spirit and aspirations of more than 140 crore cricket fans, uniting them in collective anticipation for the event.
“World Cup will boost the brands positioning them in their targeted consumer segment. Our association with Ajay Kumar Reddy is a hattrick and being the man of the game, he helped us amplify the World Cup emotions through the video campaign,” Prashant Kumar, CEO and co-founder, zingbus, said.
As a part of the World Cup campaign, zingbus is also running a 40-day in-app contest, Spin The Wheel, where participants win free World Cup merchandise ranging from Indian Jersey to personalised World Cup cricket mugs.