Zillion, one of India’s multi-brand loyalty programs, a part of the BharatPe Group, announced the launch of a Rewards-as-a-Service (RaaS) platform for brands that have an existing loyalty currency. The company will be targeting to onboard banks and large enterprises, including those with an extensive distribution network.
Rewards-as-a-Service platform will enable brands to have the flexibility of running their loyalty currency while offering a redemption platform for its customers. The platform offers a host of options to choose from, including e-vouchers, products, utilities, air miles and more, eliminating the hassle of brands having to onboard multiple partners to offer redemption choices to its customers. The pricing will be competitive as the platform will operate on a bidding model, ensuring customers get the best price.
“Young and unconventional brands have realised that loyalty is a great tool to drive customer stickiness and are investing in a robust loyalty program. However, in most cases, the redemption process is broken or very sub-standard with minimal redemption options as brands usually have a select set of options for customers to choose from. Rewards-as-a-Service will widen the offering from Zillion and allow us to partner with brands who are looking for pure-play rewards management versus overall loyalty management,” Rijish Raghavan, CEO, Zillion, said.
Zillion is a multi-brand loyalty program, designed to engage with customers and reward them for purchases with loyalty coins that can be redeemed later. Currently, its members can earn coins at 50-plus brands – in-store and online. The customers can earn ‘Zillion coins’ for routine spending, across the network of offline and online partners, including groceries, fuel, entertainment, travel, apparel and more. The partners of Zillion include renowned brands from multiple industries including retail, fuel, banking, payments, entertainment, hospitality and travel. Some of its key partners include HPCL, BookMyShow, American Express, Amazon, Flipkart and many more.