WOW Skin Science announced its updated product lineup, called ‘Activated Naturals’, following thorough research on customer preferences. This new platform combines natural ingredients with advanced scientific actives to cater to a range of personal care needs.
In light of a recent McKinsey & Company report, today’s consumers are reshaping the beauty and personal care industry by favoring brands that align with their values. WOW Skin Science recognised the demand for efficacious products that deliver quick results, prompting a focus on formulations that are both safe and highly effective.
“By harnessing the power of curated natural ingredients and combining them with cutting-edge scientific actives, we have formulated products that not only enhance your personal care routine but also deliver exceptional results, giving you the WOW effect you deserve. We are thrilled to introduce this innovative range to our customers, empowering them to achieve their specific beauty goals and embrace their healthiest, most radiant selves,” Manish Chowdhary, co-founder, WOW Skin Science, said.
As per the company, after extensive research and validation, WOW Skin Science revamped its product offerings with new formulations featuring scientifically backed actives. The updated range includes combinations like Onion + Collagen, Rosemary + Biotin, Vitamin C + Niacinamide, ACV + Salicylic Acid, ACV + Olamine, and WOW Sunscreen with Aloe Vera, Glutathione, Calamine, and Hyaluronic Acid, providing high-performance solutions for hair care, skincare, and sun protection.
“Based on robust customer research and feedback, we recognize that the power of nature-backed products alone isn’t always sufficient to achieve desired results. Therefore, each product in this new range is meticulously crafted by blending nature’s best with science-backed actives. This approach enhances the effectiveness of natural ingredients and showcases our commitment to delivering targeted, high-performance and at the same time safe personal care solutions,” Mrunmay Mehta, chief executive officer, WOW Skin Science, said.
The revamped WOW Skin Science offerings are now available across over 20 online marketplaces, as well as leading offline retailers like DMart and Reliance Retail, apart from 35,000 offline stores.