Wondrlab Network, a platform-first martech network, has announced the appointment of Ritika Malhotra as the head of digital.
“We are looking forward to welcoming Malhotra to the Wondrlab Network. I think her focus areas would be to create value for our clients and shape the digital practice of Wondrlab to set new benchmarks. Her addition should strengthen our team’s capabilities and reinforce our dedication to pushing boundaries in the digital landscape by unleashing and delivering solutions for our partners,” Sanju Menon, chief operating officer, Wondrlab, said.
From what it’s understood, Malhotra has driven the digital transformation for brands, helping them transition from offline-centric approaches to digital-forward strategies. Reportedly, Malhotra also worked on marketing platforms such as TikTok and Disney+ Hotstar to enhance their digital presence and drive engagement.
“I am looking forward to joining the Wondrlab Network and leading its digital efforts in this landscape. Driving innovation, creating value for our clients, adding momentum to Wondrlab’s digital practice to set new benchmarks is what I am going to focus on. Harnessing the power of technology and creativity to deliver solutions that propel our clients’ businesses forward is going to be my core area of focus,” Malhotra mentioned.