Unacademy, India’s learning platform, launches a campaign titled ‘The Power Behind You’ featuring former cricketer Sachin Tendulkar. The film, shot at an Unacademy Centre, shows Tendulkar and a team of Unacademy educators supporting a student as she prepares for her exam.
The ad highlights a student entering the Unacademy Centre encouraged by Tendulkar and educators. It depicts various aspects of exam preparation, with educators motivating her. The film underscores Unacademy Centre’s teaching methodologies, portraying the student’s journey towards her exams.
“At Unacademy Centre, our mission is to empower and inspire every learner. Partnering with Sachin Tendulkar on this campaign is a testament to our mission to be the relentless force behind the aspirations of every student in this country. His journey symbolizes the resilience and excellence we nurture and embodies the spirit of our campaign, ‘The Power Behind You’. We want every learner to know that they have the powerful support system championing their dreams”, Jagnoor Singh, COO, Unacademy Centres, said.
The new Unacademy Centre ad film highlights the collective pursuit of excellence, showing Unacademy Centres supporting their learners. With a soundscore reminiscent of a packed cricket stadium cheering on Sachin Tendulkar, the ad emphasizes Unacademy Centres’ support for every student, encouraging them. It conveys the message that with the backing of Unacademy Centres, learners can overcome their fears and doubts, determined to succeed.
“In every challenge in my career, I found strength in the collective cheer and belief of a billion people. This profound support was more than just encouragement, it powered me to push boundaries. I see a parallel in the ambitions of young learners and Unacademy Centre’s endeavour to support them through their journey to success resonates with me on a personal level. I am happy to be on the other side, cheering on these young aspirants, ” Sachin Tendulkar said.