Truefitt & Hill, the world’s oldest barbershop, launches a video campaign which coincides with the Cricket World Cup taking place in India.
Truefitt & Hill celebrated its 218th Anniversary in a grand fashion. The anniversary video campaign was a collaboration, featuring 218 Influencers and content creators from across India.
The 218 influencers who partnered with Truefitt & Hill joined the initiative, emphasising the significance of the video campaign as it commemorated the brand’s 218-year journey with a trivia. They highlighted their commitment to providing patrons with enhanced expertise and a keen attention to detail in grooming services. The collaborative video achieved broad viewership, amassing 13.5 million followers, and an increase in engagement on October 21st when the campaign was launched at 12 PM across India. Each influencer individually got approximately 15,000 views on their live video, resulting in a combined viewership of nearly 3.5 million on a single video.
Any customer who spent Rs 10,000 or more in a Tier 1 city, or Rs 7,500 or more in a Tier 2 city where Truefitt & Hill barbershop is present, received a scratch card filled with rewards, including royal grooming services, grooming memberships, and more.
“On our 218th anniversary, amidst the excitement of the Cricket World Cup in India, Truefitt & Hill takes great pride in celebrating our enduring legacy. We’ve embarked on an exhilarating video campaign, joining hands with 218 Influencers and Content Creators across India. This milestone celebration not only signifies our commitment to delivering premium grooming services but also reflects the spirit of the World Cup and the vibrant tapestry of India. As we move forward, we will ensure that our cherished patrons continue to experience the best in grooming excellence,” Prannay Dokkania, managing director, Lloyds Luxuries, said.
The focal point of this celebration unfolded on Truefitt & Hill’s official Instagram account. The anniversary video premiere of the celebratory campaign emphasised the brand’s unwavering commitment to consistently delivering premium grooming services to its patrons throughout the years. This commitment was set to continue into the future, embracing modern techniques and advancements in the field of grooming.