Tally Solutions, a technology company, has launched the #StartsWithOne campaign, aiming to share tales from India’s growing Micro, Small, and Medium (MSME) businesses. From what it is understood, tally aims to encourage participation from more emerging MSME entrepreneurs this year through this campaign.
“The #StartsWithOne campaign is an effort to build a community of MSME owners who transcend the potential of this dynamic industry. The campaign highlights how every business starts with one – passion, idea, or intent; and showcases some remarkable entrepreneurs who share their one big push and drive that propelled their growth. We are optimistic that these stories will encourage more MSMEs to share their journey at MSME Honours 2024 which has received a phenomenal response with over 16,000 nominations,” Jayati Singh, chief marketing officer, Tally Solutions said.
Reportedly, the #StartsWithOne campaign spans across two months featuring 20 stories of MSME owners who have won previous editions of Tally’s MSME Honours.Curated by mumbai-based Great Mountain Picturehouse, each story from #StartsWithOne tails journeys of emerging MSME owners, diving deep into their professional milestones as well as their personal journeys in driving innovation, excellence, and growth. The campaign is currently live and will be showcased until July end. It will be promoted on Tally’s YouTube, Facebook, Instagram, and through Tally’s customer and partner network.
“Our main objective, as an organisation was to create a visual capturing the essence of growing MSMEs that Tally has acknowledged over the years. Through story-telling and using visual aids, we curated a series of 20 films, each spanning over a range of 1.45 to 2 minutes. The ad films are a celebration of Tally’s efforts in boosting MSME entrepreneurship in the country.” Abhishek Lamba, owner and director, Great Mountain Picturehouse said.