Starbucks India and Manish Malhotra collaborates to launch limited-edition lifestyle drinkware range exclusively in India. The collection will celebrate Starbucks philosophy of elevating everyday moments of the coffee drinking experience, tailored to consumers and through the lens of the ace couturier’s signature craftsmanship.
Over the years, globally, Starbucks has collaborated with iconic brands to bring forth a line of collectibles that make accessible the realms of international style, glamour and fashion for its consumers, the collaboration with Manish Malhotra will offer an unparalleled experience for coffee, art, design and fashion enthusiasts alike.
The range includes stoneware ceramic mugs, stainless steel tumblers, and reusable cups. The design draws inspiration from Kashmiri motifs, showcasing the region’s traditional floral technique rooted in its cultural heritage. The Kashmiri embroidery, a signature of the Manish Malhotra brand, reflects intricate patterns of cultural significance on Starbucks cups and tumblers. The color palette includes black, gold, white, and carmine, embodying the essence of traditional craft with contemporary style. This collaboration highlights craftsmanship and natural inspirations from Kashmir, adding an elegant touch to the coffee experience by blending global aesthetics with local heritage.
“I am delighted to join forces with Starbucks India to introduce the limited-edition collection. My aim was to design something deeply rooted in India while complementing the iconic tradition that Starbucks is renowned for. Kashmir holds a special place in my heart, serving as both a personal connection and a cornerstone of my brands’ identity. In crafting a signature collection for my collaboration with Starbucks, my aim was to seamlessly integrate the beauty and craftsmanship of Kashmir into everyday moments. The decision to use gold as a prominent colour in my designs’ stems from its powerful statement and resonance with my brand’s aesthetic. Gold, much like the intricate art and craft of Kashmir, embodies a sense of opulence and timelessness,” Manish Malhotra said.
“At TATA Starbucks, we have always believed in the power of design, art and community in sharing elevated experiences for coffee-lovers across India. From our stores to our packaging – each touchpoint at Starbucks is testament to this thought. As we continue to lead growth in India, we are thrilled to partner with Manish Malhotra. Mr. Malhotra is one of India’s most prominent voices in fashion and has played a pivotal role in the country’s approach to style. We hope this collaboration elevates our consumers daily cup of coffee with Manish Malhotra’s inimitable design language,” Sushant Dash, CEO, TATA Starbucks, said.