Spinny, a full-stack used-cars buying and selling platform has announced the launch of its ad campaign ‘It’s never just a car’ featuring the Sachin Tendulkar and his car in the campaign that he calls Sundae. Celebrating the spirit of cricket and the enthusiastic fans during the ongoing Cricket World Cup in India, Spinny aims to showcase car stories and the bond Indians have with their cars. Whether you’re buying or selling your car, it’s a major moment.
The ad is conceptualised by Tanya Mahendru, and directed by Bharat Sikka. The campaign highlights the relationship Sachin has with his car, or as he likes to call it, his Sundae. He reminisces all the good times he had with this car, his happy place before he takes it out for one last drive. What follows is a journey into his memory box of long drives, scenic spots, how he maintains the car so tenderly and his favourite music. Sachin finally finds a suitable place for his precious companion at Spinny, as he trusts Spinny to find someone who cherishes Sundae as much as he does.
“ With this campaign, we aim to evoke those emotions and emphasise the fact that at Spinny, we understand that it’s never just a car and hence, we would always go far to make your car buying or selling journey special. This campaign celebrates that connection and highlights the trust that our customers place in Spinny to make this transition seamless,” Niraj Singh, founder and CEO, Spinny, said.
Spinny has used car buying and selling experience, offering certified cars, hassle-free transactions, and exceptional customer service. With this new campaign, Spinny aims to reinforce its commitment to providing car enthusiasts with a connected platform for all their car buying and selling needs. The campaign will run on digital platforms and will be aired during World Cup 2023 on Disney+Hotstar.
“My car has always held a special place in my heart. It’s not just a mode of transportation; it’s my happy place – It’s where I find solace, peace, and joy. The ‘It’s Never Just a Car – Go Far’ campaign beautifully captures this sentiment. Spinny has been a trusted partner in ensuring every car finds the right home when it’s time to say goodbye or upgrade. Spinny values the emotions behind car ownership and strives to provide an experience with timeless values of trust, transparency, and integrity” Sachin Tendulkar said.