Siyaram’s has announced Bollywood actor Ranbir Kapoor as its new brand ambassador. This decision aligns with the company’s strategy to strengthen its presence among younger consumers and boost brand recognition.
Siyaram’s, established for nearly 50 years, is known for its suiting and shirting fabrics. The brand has a reputation for quality and innovation in its designs. By partnering with Kapoor, Siyaram’s aims to enhance its appeal in a competitive market, targeting a demographic interested in modern fashion trends.
“Signing Ranbir goes beyond a mere celebrity endorsement. While his star power is undeniable, what truly drew us to Ranbir was his genuine persona and the effortless style he embodies. Ranbir’s personality impressively reflects the values of timeless elegance, unwavering confidence, and a commitment to staying ahead of the times. This collaboration will create a powerful connection with our target audience and propel the brand towards new horizons. Together, we look forward to crafting a powerful narrative that will inspire today’s youth and propel Siyaram’s to even greater heights,” Ramesh Poddar, chairman and managing director, Siyaram’s said.
As Siyaram’s moves forward, the brand has chosen to align itself with Bollywood actor Ranbir Kapoor, known for his contemporary style. This decision is positioned as a strategy to integrate Siyaram’s long-standing heritage with Kapoor’s modern appeal. While this partnership could enhance Siyaram’s visibility and relevance in the fashion industry, it remains to be seen if it will effectively bridge the gap between the brand’s traditional roots and the evolving tastes of younger consumers. The success of this approach will depend on how well Kapoor’s image resonates with both existing and new customers.