Shyam Steel, the producer and manufacturer of primary TMT bars, has launched its new TVC campaign featuring Virat Kohli and Anushka Sharma. The new TVC is the extension of Shyam Steel’s Hamesha Ke Liye Strong campaign.
“Sometimes small gestures can make a big difference in our relationships. The relationship we share with family at home forms the crux of the strong foundation. The campaign narrative embodies the principle of what Shyam Steel stands as a brand with strength and flexibility at its core. The star power of Virat Kohli and Anushka Sharma will help the brand to establish a deeper connection with our target audience, especially in the regional markets,” Lalit Beriwala, director, Shyam Steel, said.
The TVC has been created by Rediffusion Brand Solutions Pvt. Ltd. and the production house is Cornerstone. The TVC is directed by Abhishek Burman.
“The film narrates the story of simple everyday situations to highlight how flexibility in relationships keep the bond strong over years. Just like the perfect balance of flexibility and strength present in Shyam Steel TMT rebars keep the structure strong for years. Virat Kohli and Anushka Sharma add their own charm and star power that helps to connect with the audience till the last mile,” Sreeparna Gupta, Rediffusion Brand Solutions Pvt. Ltd, stated.
As per the company, the TVC reflects on the thought process that when your dream home is built with Shyam Steel flexi-strong TMT bars they represent a correct balance of strength and flexibility which keeps your home strong forever.
The group has four steel plant located in Durgapur, Mejia, Bamunara and Howrah. Shyam Steel has been associated with various government bodies such as National Highway Authority of India (NHAI), railways, military engineering services, Nuclear Power Corporation of India (NPCI) and various state governments.
Shyam Steel have signed Olympic medallists Lovlina Borgohain and Manpreet Singh as their Build India Brand Ambassadors in addition to Sonu Sood. The brand is also associated with Virat Kohli and Anushka Sharma as the face of the company. The company has also recently launched Shyam Steel Apna Ghar app to provide consumers hassle-free purchase of TMT bars and to boost the sales of their dealer distributor network.
Shyam Steel will launch two more TVC films with Virat Kohli and Anushka Sharma in the month of August and September 2022, respectively.
Read Also: Reliance Brands partners with global fresh food chain Pret A Manger