Semrush, an online visibility management platform, announced its acquisition of Third Door Media, a digital marketing education company. Third Door Media is known for its brands, including Search Engine Land, MarTech, Search Marketing Expo (SMX), and Digital Marketing Depot. These brands serve as key resources for marketers seeking insights into search engine and digital marketing trends.
Third Door Media, founded in 2006, has been an influential player in the digital marketing education field, offering content and resources. The company’s publications and conferences have provided marketers with information on tactics and strategies, helping them stay competitive in the industry.
“The addition of Third Door Media’s platforms to Semrush’s portfolio not only enhances our content and educational offerings for our customers, it also substantially expands the reach of our world class programming,” said Andrew Warden, Chief Marketing Officer at Semrush. “This is all part of our commitment to inspire and equip both current and future generations of digital marketers with the know-how to succeed in an increasingly competitive landscape.”
Third Door Media’s brands, including Search Engine Land, MarTech, SMX, and Digital Marketing Depot, will continue to operate as standalone entities. This allows their audiences to maintain access while benefiting from additional value through Semrush’s ecosystem. Marketers will now have access to a broader combination of tools and content, allowing them to refine their strategies and improve outcomes.
“Similar to Third Door Media, Semrush empowers high performing marketers and businesses, and their commitment to helping others succeed made this an ideal fit,” said Third Door Media founder Chris Elwell. “This acquisition marks an exciting chapter for us and by combining forces we plan to enrich our digital marketing education and content offerings.”