RuPay Prime Volleyball powered by A23 has appointed Hrithik Roshan as its brand ambassador. Hrithik enjoys the physical nature of volleyball and described the partnership as a natural fit for him. Hrithik engaged in a discussion about the upcoming season of RuPay Prime Volleyball League powered by A23 with some of the top volleyball stars who will be competing in the third edition.
“The actor has redefined the meaning of athleticism and fitness over the years and has been a true source of inspiration for many of our athletes. He has been quite vocal about the need to maintain physical and mental fitness, and hence we wanted a star personality such as him to be associated with our product. His presence will not only add glamour to RuPay Prime Volleyball League powered by A23, but it will also make the overall product even more exciting and adventurous,” Tuhin Mishra, managing director and co-founder, Baseline Venture, said.
The RuPay Prime Volleyball League powered by A23, co-owned and exclusively marketed by Baseline Ventures, will enter its third edition this year featuring nine franchises – Hyderabad Black Hawks, Ahmedabad Defenders, Kolkata Thunderbolts, Calicut Heroes, Kochi Blue Spikers, Chennai Blitz, Bengaluru Torpedoes, Mumbai Meteors, and the addition, Delhi Toofans. The second season of the league garnered a total cumulative viewership of 206 million, as compared to 133 million from Season 1, with broadcast in English, Hindi, Tamil, Telugu, and Malayalam on Sony Sports Network. With the second season of the league witnessing over 371 million impressions, 113.9 million views, 92 million reach, and five million fan engagements across various digital platforms, the sport gained traction through social media.
“I’m amazed with the growing viewership and I’m positive that together we shall deliver yet another season of aspirational sporting opportunities to the youth of our country. The future of Volleyball seems bright in India and I look forward to discover newer talents through the course of the league,” Hrithik Roshan, actor and founder, HRX, said.