Roposo has unveiled its new brand campaign ‘Feel the Vibe’. As per the company, the campaign looks to bring the platform’s core proposition of ‘shopatainment’ to life, embracing the consumers’ need for self-expression, being on top of what’s trending, and celebrating their individuality.
Additionally, it unifies the worlds of creator-driven LIVE videos across different genres and shopping, providing users and live streamers access to an array of novel and exciting experiences.
Moreover, the ‘Feel The Vibe’ campaign encapsulates the essence of Roposo through a brand film titled ‘Pretend Nahi, Trend Karo’. The video demonstrates how its target demographic, Gen-Z who tend to operate with a sense of Fear of Missing Out (FOMO), can be updated with the latest trends on the platform.
Talking about the campaign, Mansi Jain, senior vice president and GM, Roposo, said, “In addition to the growing popularity of LIVE video content, LIVE social commerce is poised to revolutionise how Gen-Z and millennials approach shopping in the future. Recent studies suggest that the market size of LIVE commerce in India could potentially reach up to $5 billion by 2025. We are pleased that Roposo is leading the way in ‘shopatainment’, and we are excited about the opportunities it brings.”
The campaign will be showcased on the corporate website as well as various platforms such as the Play Store, AppStore, social media, and Glance Smart Lock Screen.