Qubo, the smart devices brand under Hero Electronix, launches a digital campaign showcasing the practical applications of its newly introduced GPS trackers for cars and bikes. The campaign aims to illustrate real-life scenarios where these trackers can prove invaluable. This move comes as part of Qubo’s expansion into the GPS tracking segment, further diversifying its portfolio beyond smart auto accessories and home devices.
Comprising four films, this campaign emphasises the product’s role as a vital auto accessory for ensuring driver and vehicle safety. Qubo’s GPS tracker provides essential information, such as real-time location, ignition alerts, accident notifications, and driving insights. Beyond tracking the vehicle, it serves to keep loved ones informed about the driver’s location, particularly valuable in times of distress on the road. With built-in drive monitoring capabilities, this GPS Tracker addresses concerns related to young drivers or those with a penchant for speeding.
“Aligned to our endeavour of making drives safer & smoother, this new campaign brings to life very relatable, everyday situations where our devices deliver on our ambition. We’ve imagined these GPS Trackers as a must-have auto accessory & to encourage mass adoption have also priced it extremely attractively. Showcasing different settings across these films, we want to drive home the importance & utility of these GPS Trackers for everyone on the road. While the campaign idea & scripts were conceptualized in-house, the team worked with Mumbai-based Artha Animation to bring the films to life,” Nikhil Rajpal, CEO, Hero Electronix, said.
Currently running on Youtube and Qubo’s social media accounts, the campaign highlights some of these functionalities in easily relatable settings whether it’s around a family man who has encountered an accident on his way home or a woman stuck on a deserted street with no help in sight.