Qoruz, an influencer marketing platform, has introduced the Brand Buzz Index, a new benchmark aimed at helping brands evaluate the effectiveness of their influencer marketing campaigns. The Brand Buzz Index is designed to provide measurable insights into brand performance across social media platforms.
“Influencer marketing has seen unprecedented growth, with over ₹5500 crore invested in 2024 alone. Yet, many brands continue to struggle with measuring the true impact of their campaigns, as existing metrics like Earned Media Value (EMV) and Share of Voice (SOV) often fall short, providing only fragmented insights into success. The Brand Buzz Index is a game-changer for the industry, bridging this gap with a comprehensive score based on engagement quality, reach, competitive positioning, and more” Aditya Gurwara, co-founder and head of brand alliance, Qoruz, said.
The index claims to use a weighted model to assess various factors, including engagement quality, which is based on interactions such as likes, comments, shares, and views. It also measures reach through follower growth and influencer reach. Additionally, the index provides competitive positioning, allowing brands to see how they compare to others in their industry. Brands receive a final score, which is updated monthly on a Leadership Board.
“The Brand Buzz Index is designed to help brands truly understand where they stand in the crowded world of influencer marketing. It’s more than just a number, it’s a reality check. Are your efforts resonating? Are you standing out, or just blending in? With the Brand Buzz Index, we’re giving brands a clear way to measure their success, spot opportunities for growth, and make smarter decisions to outpace their competitors. It’s about showing brands how to lead, not just participate,” Praanesh Bhuvaneshwar, CEO,Qoruz, said.
This new tool aims to provide brands with a transparent and unified way to track the performance of their influencer marketing efforts.