Push Sports announced the appointment of Vishal Gaba as its new chief marketing officer. Vishal brings over 16 years of extensive experience across various marketing verticals. He has previously worked with Bira 91 where he led marketing and communications for the brand and played a role in driving key business objectives to create brand awareness, generate trials, enhance corporate reputation, and drive sales for Bira’s merchandise store.
In his new role at Push Sports, Vishal will be at the helm of crafting a compelling and inspiring brand story for consumers, scaling demand, enhancing consumer engagement and overseeing marketing initiatives across multiple channels. This would include leading all strategic marketing efforts, focusing on brand, activation, advertising, and consumer advocacy to foster awareness, engagement, and loyalty among diverse customer segments. His experience in brand building, product marketing, and customer relationship management will contribute to Push Sports’ growth and market presence in the sports-tech industry.
“With his vast knowledge and skills in marketing and brand development, we anticipate him to play a central role in helping scale the business. Vishal’s strategic insight and leadership will help us fast-track growth as one of the top players in the Indian sports-tech sector,” Puru Singh, founder and CEO, Push Sports, said.
Push Sports has managed to transform sports learning for over 7000 children across more than 20 locations and transformed over 2 lakh square feet of area into safe play arenas across 65-plus projects. The company also has over 3000 active pay-to-play customers across its locations. Push Sports also focuses on building and managing sports arenas in key cities in India and has transformed over 2 lakh square feet area into safe play arenas across 65-plus projects.