Publicis Groupe announces the appointment of Rajdeepak Das as chief creative officer, Publicis Groupe South Asia and Chairman Leo Burnett, South Asia. Das’s appointment signifies the emphasis and commitment of the Groupe towards world-class, inspiring creativity that builds brands through modern, purpose-led work.
In these new roles, Das will focus on the Groupe’s creative agenda through the integration of technology and data for client business transformation. He will collaborate with talent across the Groupe to champion these mandates.
Das is a creative leader with over 20 years of experience in building brands. He has received over 100 international awards, including Cannes, The One Show, D&AD, and Spikes. A believer in the power of creativity to transform lives, and an adopter of new ideas and technology, some of his recent campaigns like ‘SmartFarms’ for PepsiCo, ‘Say It With Oreo’ for Mondelez, and ‘PumaDive’ for PUMA have been successful. He has also been featured in the Netflix series ‘The Creative Indians Season 4’.
“I have really enjoyed working with Raj as his ideas and creativity continue to fuel both business impact and accolades. His quest for world-changing brand ideas is truly remarkable. His scintillating, sustained performance, ability to transform agency culture and reputation, as well as the width of the work that captures innovation, business transformation, data and sustainability, make him an ideal choice. We hope to leverage these strengths on a larger Groupe canvas, ” Anupriya Acharya, South Asia CEO, Publicis Groupe, said.
Under Das’s leadership, Leo Burnett India has delivered a performance both in India and worldwide. It was awarded at Cannes Lions 2023, The One Show 2023, Adfest 2023, D&AD 2023, and Spikes Asia 2023. It also secured Creative Agency Of The Year at Abby awards India, twice.
“I am super-delighted to get such a large canvas! With the breadth of capabilities at the Groupe level, a repertoire of finest clients and brilliant diverse talent, the opportunities are limitless. It’s been a truly exhilarating ride for me so far, and the new mandate (s) make it even more exciting. I look forward to redefining creativity and driving brand impact, as also positively shaping communities through powerful, progressive work,” Rajdeepak Das said.