Prega News released a video campaign titled #SheCanCarryBoth leading up to International Women’s Day on March 8. The video highlights and celebrates women who balance their professional and personal responsibilities.
The video features actress Pooja Gor as Meenal, a teacher in the final weeks of her pregnancy. Despite her condition, Meenal is committed to the education of her students. She provides extra classes and support to the weaker 12th-grade students to help them pass their upcoming board exams. While the rest of the school staff might have written off the children who fail their exams, with some even suggesting Meenal focus on her unborn child, she carries on.
“With #SheCanCarryBoth, we wanted to showcase an inspiring woman who embodies strength, compassion and purpose in playing her dual roles as an educator and mother-to-be. Meenal’s story reflected the quiet struggles of women everywhere who balance professional expectations and personal duties with grace. Mankind Pharma is dedicated to creating positive social change and progressive values. The #SheCanCarryBoth video champions gender equality by showing an inspirational woman thriving in both her career and family life,” Joy Chatterjee, associate vice president- sales and marketing head, Mankind’s consumer business unit, said.
According to a Quint report, ‘Approximately 50% of working women continue to work through their pregnancy with an unwavering commitment.’ Aligning with this sentiment, the message of #SheCanCarryBoth is a reinforcement of Prega News’ commitment to celebrating and empowering women across India. This also particularly resonates with Mankind Pharma, which has a number of women employees in its workforce.
With its mix of humour, emotion and insight, the #SheCanCarryBoth video aims to entertain and inspire viewers while highlighting important social issues. As the brand moves into the neonatal and maternity care market, the #SheCanCarryBoth video is an initiative aligned with Prega News’ commitment to promoting diversity, inclusion and women’s advancement across India.