Plum, a D2C beauty brand, has rolled out the campaign Festival of Goodness. As per the company, the campaign is a celebration to bring in good tidings for all new beginnings throughout the year.
Additionally, the brand has launched a set of campaign films that inspire people to take new steps in their life with a dose of goodness. The campaign is live from Jan 4-10 on Plum Goodness’ website and newly-launched app.
Talking about the campaign, Shankar Prasad, founder and CEO, Plum, said, “When we ask Plumsters as to what Plum stands for, the answer almost always is goodness, and goodness is something the world needs a lot more of, and especially as we look at a new year full of hope and positivity.”
Through a series of three different films, the campaign narrates stories of different protagonists who are making new beginnings in their life. Moreover, one film showcases a mother who is starting a new routine of jogging in the morning and is surprised to see her kid leave a note for her to protect her skin with sunscreen on her new journey.
The ad films will be amplified through multiple social media channels. The brand has tied up with over 600 content creators for this campaign, which includes beauty stalwarts and other digital content creators.