Philips India has assigned youth marketing duties to Youthbeat, the youth marketing wing of Sociowash. The agency will be responsible for building a community of young individuals who can make Philips relevant and popular among young consumers. The Delhi office of Youthbeat will handle this account.
As per the mandate, the objective of Youthbeat would be to create a pool of young people who will bring together like-minded individuals, creating a platform for them to engage with the brand and each other. Youthbeat intends to shift perceptions of Philips among its target audience through collaborations with youth ambassadors and implementing micro-influencer programs.
“Our offerings, Philips OneBlade and Philips hair straightener with NourishCare Technology are strategically crafted to resonate with the discerning and Gen Z demographic. We recognise the importance of fostering a lasting connection with our consumers, ensuring that their unique preferences are comprehensively understood. The collaboration with Youthbeat positions Philips to adeptly comprehend and exceed the expectations of this emerging generation, solidifying our brand’s relevance and resonance in the evolving market landscape,” Deepali Agarwal, business head- personal health, Philips Indian Subcontinent, said.
Youthbeat’s influencer marketing vertical will leverage its expertise to navigate the brand toward its intended audience. The spotlight will be on promoting Philips OneBlade with its ‘Move Fearlessly’ campaign, and Philips Hair Straightener with NourishCare Technology with its ‘No Heat Damage’ campaign.
“Our commitment is to not only build a vibrant community around Philips but also to redefine how the brand connects with its audience. Together, we look forward to creating a narrative that paves the way for a future where innovation and engagement seamlessly intersect,” Raghav Bagai, co-founder, Youthbeat, said.