PepsiCo India has introduced a new TVC for its Sizzlin’ Hot range. As per the company, the TVC portrays a spectrum of reactions that unfold when people snack onto the Sizzlin’ Hot range.
The company has Sizzlin’ Hot flavour in Lay’s, Kurkure, and Doritos .
Talking about the TVC, Anshul Khanna, vice president and foods category head of India and South Asia, PepsiCo, said, “Last year, we introduced one of our most successful global platforms, Sizzlin’ Hot in India and have witnessed an overwhelming response. As we approach the festive season, we’re happy to announce the expansion of the platform with localised flavours for the unique Indian spice palate across our beloved brands, including Lay’s Maxx, Kurkure, and Doritos Dinamita.”
The campaign is set against a captivating backdrop of diverse scenes, including cozy living rooms, bustling offices, and vibrant public spaces, each moment capturing their unfiltered, spontaneous responses to the fiery spiciness.
The campaign is conceptualised by Leo Burnett India, directed by Vivek Kakkad, and produced by Pack Films.
“The Sizzlin’ Hot flavour is available in 3 formats – Kurkure, Lays and Doritos. No matter which one you pick up, the fiery taste is likely to make you react in unexpected ways. From fiery exclamations to bizarre sounds, the execution of the TVC brings together a gamut of expressions in a way that you can’t help but watch it again. Pretty much like the product, that you can’t help but eat another,” Vikram Pandey (Spiky), national creative director, Leo Burnett India, added.