PeepalCo’s investment app, Lemonn, has launched a new brand film titled ‘Santa is Retiring’ this Christmas. From what is understood, the campaign is developed in collaboration with the ad agency Enormous, and emphasises the importance of financial planning for retirement. The story portrays Santa Claus enjoying his retirement after centuries of delivering joy, presenting a relatable narrative that encourages audiences to plan for a financially secure post-retirement life, the company stated.
“Christmas is a time for joy and reflection, and through this film, we wanted to use a beloved icon like Santa to deliver an important message. Planning your retirement is not just about securing your future—it’s about enjoying life without worries. At Lemonn, we’re committed to empowering individuals to take charge of their financial journeys, and this film perfectly captures that spirit,” Devam Sardana, business head, Lemonn, said.
The campaign, which premiered on Christmas, will run across Lemonn’s social media and digital platforms.