Pee Safe, a personal hygiene and wellness brand and coto, an exclusive social community platform for women entered a strategic partnership as a step towards normalising discussions and conversations among women about personal care and sexual wellness. This collaboration aims to urge women to have bold conversations on taboo topics pertaining to personal hygiene and wellness without worrying about the likelihood of being judged.
In today’s day and age, women still feel embarrassed to talk about topics such as menstruation, sexual health amongst other matters of personal hygiene. Moreover, they have diverse healthcare needs and questions for which they are seeking answers. coto and Pee Safe together aim to drive the importance of women to not ‘Shush themselves’ but have open conversations and receive the required knowledge. To support this endeavour, the community ‘Pee Room Conversations’ by Pee Safe, a dedicated space for women to share experiences, seek advice, and find support is introduced on coto.
“Women’s health and hygiene has always been a pressing issue that has been brought to the forefront in recent times, however we still have a long way to go. Our collective efforts will strive to make a difference in this regard through authentic, relevant and knowledge driven conversations, ” Tarun Katial, founder and CEO, coto, said.
Through the ‘Pee Room Conversations’ community on coto, the platform seeks to offer a responsible and safe virtual environment to women to share knowledge and further build connections.
“Teaming up with coto, our aim is to encourage and reshape conversations around women’s wellness positively. By challenging societal norms, we envision coto as the perfect space that not only encourages discussions but also instils confidence, fostering empowerment and self-care in women,” Vikas Bagaria, founder and CEO, Pee Safe, said.