OnePlus has announced the launch of its new audio brand campaign ‘We Don’t Settle’. As per the company, the brand campaign is dedicated to its audio category. At the heart of the ad film is an original track created by hiphop/rap artist, Hanumankind.
Additionally, the audio campaign encapsulates the ‘Never Settle’ spirit of OnePlus. Simultaneously, the brand showcases how its audio products play an instrumental role in helping the users.
Talking about the campaign, Ishita Grover, director of marketing, OnePlus India, said, “We are happy to introduce our first audio brand campaign for our audio devices that connects back to OnePlus’ guiding spirit of ‘Never Settle’. The key idea behind the campaign is to highlight the role that a seamless music experience can play in helping our user community find their ultimate state of focus. OnePlus is committed to creating cutting-edge audio devices aimed at empowering our community to unleash their full potential and achieve their aspirations with absolute focus and clarity.”
The campaign features a student using her Nord Buds 2 while dealing with intense competition and striving to perform at her highest potential; a basketball player using his OnePlus Bullets Wireless Z2 ANC while seeking to push his boundaries in his game, and a head chef using a OnePlus Buds 3 while on his pursuit to perfect his craft.
Moreover, the ad film has been conceptualised and scripted in-house by the OnePlus India team, directed by Aneesh Malankar and produced by Supari Studios. In addition to this, the ‘We Don’t Settle’ song has been written and sung by Hanumankind and produced by Kartik Shah.