n Campaign: We Help Indian Businesses Grow
n Brand: Salesforce
n Agency: McCann Worldgroup
Why the campaign rocks:
Salesforce’s new campaign, “We Help Indian Businesses Grow,” highlights the ways in which companies are utilising Salesforce to transform key areas like sales, marketing, and customer service. By bringing in Rahul Dravid as a mentor figure, the campaign takes an intriguing direction, where his presence lends both trust and relatability. Dravid’s statement, “Strong commitments are key to excellence in both sports and business,” resonates across industries, encapsulating a shared value of dedication and growth that’s essential for success.
The collaboration between Salesforce and Rahul Dravid reinforces the message of growth through dedication and support, bridging the values of sportsmanship with professional aspirations. Dravid’s presence in the campaign strengthens the appeal by connecting his renowned integrity and resilience with the role of technology in business success. This campaign offers a fresh perspective on how a focused, technology-driven approach can empower Indian businesses to achieve their full potential, combining the ideals of commitment and excellence that drive success in both sports and business.