Nissin Geki Korean Noodles assigns its digital duties to Digital Refresh Networks, a 360° content solutions agency. The brand is the Indian subsidiary of Nissin Foods Holdings, the parent company of the Top Ramen brand. The account will be managed creatively by the Mumbai branch of Digital Refresh Networks.
“DRN’s presentation demonstrated an ability to fulfil our creative prerequisites, setting the stage for an interesting journey ahead. By harmonising our creative and media strategies with DRN as a partner, we are poised to go full throttle and focus our efforts on the expansion of Nissin Foods’ product market share within India’s thriving instant noodles segment,” Daisuke Okabayashi, vice president, marketing, Nissin Foods, said.
DRN has been entrusted with integrated brand communication, online media strategies, comprehensive media planning and buying responsibilities for the brand. The team will work towards maximising product visibility and amplifying public awareness.
“Nissin Foods presents us with a distinctive challenge for both of its brands that we eagerly want to tackle head-on. Their flavourful products, combined with our deep understanding of the intricacies of the local Indian markets, form a potent alliance. This partnership will showcase DRN’s prowess, particularly in capturing the attention of younger audiences,” Barin Mukherjee, CEO, Digital Refresh Networks, said.