Neela Mediatech’s gaming platform TMKOC PLAY, built on the IP, Taarak Mehta Ka Ooltah Chashmah has announced a partnership with Jio Games. With the partnership, the company aims to roll out more than 50 games on the Jio Games platform targeting a base of Indian mobile and cloud gaming users.
Having recently announced the launch, Neela Mediatech in a short time has collaborated with Jio Games to leverage the vast user base of over 500 million to extend its reach, with an anticipated growth of five times within the coming six months. The partnership will enable Jio Games to welcome fresh users from the existing audience of over 60 million captivated by the ‘TMKOC’ intellectual property.
“TMKOC and Jio are familiar names in households nationwide, and their user base extends even to the remote corners of cities and towns. Therefore, it’s a strategic move to capitalize on each other’s strengths. This partnership will facilitate an expansion of our user base, providing an exceptional digital entertainment experience,” Asit Modi, creator, producer and managing director, Neela Film Production and Neela Mediatech, said
Neela Films, the production house recently invested Rs 24 corer into Neela Mediatech, the gaming, animation and e-commerce business as an extension to Taarak Mehta Ka Ooltah Chasmah IP. The company has recorded five million game downloads, and their YouTube rhymes channel has expanded its subscriber base from 1.5 million to 3 million in a brief span. This growth encompasses multiple languages, including English, Hindi, Marathi, Punjabi, Bengali, Bhojpuri and Gujarati.
The platform will host free-to-play games and cloud-based adventures, for both single-playe and multiplayer gamers. Bhide Scooter Race, TMKOC Air Hockey, Bhide Pickle Delivery, Gokuldham Kite Flying and Tapu Skating Adventure are the first of many games that are available on the platform.