Mygate announced its new corporate brand identity as ‘The Living Experience Tech Company’, marking a step towards its commitment to improving everyday living. The strategic move aligns the brand with both Mygate’s offering and the needs of the four million families it serves.
Since its inception in 2016, Mygate has been synonymous with technological innovation in community living. Increasingly though, its applicability has extended to various aspects of everyday life. Mygate enables the discovery of local service providers, opens access to an exclusive classifieds platform, offers a variety of home services, and even allows users to purchase property. By emphasising living experience technology, Mygate shifts the narrative from a community management app to enhancing the everyday living experiences of residents.
“We build for the home just as much as we build for the community. The idea is to empower the individual to take over more of their own space and time, to be able to live life on their terms. The new positioning accurately captures the depth of our vision in elevating every day, through the seamless integration of technology,” Abhishek Kumar, co-founder and CEO, Mygate, said.