Single. id, a cross-reward programme operated by Enigmatic Smile, has announced a collaboration with Mahendra Singh Dhoni, cricketer, to launch his fan app named – DHONI. From what is understood, this app will allow fans to connect and engage with their icon.
“We are thrilled to unveil DHONI. It will serve as an incredible platform for MS Dhoni’s fans and for them to engage with their icon in an unprecedented way. Fans will be able to follow MSD, find out what’s happening next; before anyone else, collect 7% cashback rewards all over India, and claim free DHONI merchandise too. I encourage you all to join the waiting list now,” Bish Smeir, CEO, Enigmatic Smile, said.
It is reported that the waiting list for the app is now open and the first one million fans to register can exclusively preview DHONI content, including behind-the-scenes footage, interactive experiences as well as a rewards system, the company claimed. It is understood that the app will be available on both the App Store and Google Play Store.
“I’m extremely excited about bringing DHONI to my fans. Nothing like this has been done before, so we’re going to be learning every step of the way. But through DHONI, I look forward to having a direct connection with everyone who has supported me over the years,” Dhoni said.
“DHONI is more than just a fan platform; it’s a gateway to exclusive experiences and rewards powered by Single. id. Whilst browsing unique content and videos from MSD, fans will also benefit from Single.vid’s growing rewards ecosystem,” Chandra Bhushan, country head, Enigmatic Smile, commented.